Forming Customer relations: Relating `Modernist´ Accounting and `Postmodernist´ Marketing

Kirsten Flagstad; Sita Kotnis; Jan Mouritsen

Forming Customer relations: Relating `Modernist´ Accounting and `Postmodernist´ Marketing

Kirsten Flagstad, Sita Kotnis, Jan Mouritsen

Department of Operations Management

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2002
Publication status	Published - 2002
Event	EIASM conference on `Management and Anthropology´ - Venedig, Italy Duration: 12 Sept 2002 → 14 Sept 2002

Conference

Conference	EIASM conference on `Management and Anthropology´
Country/Territory	Italy
City	Venedig
Period	12/09/2002 → 14/09/2002

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@conference{9ac98240c02211db9769000ea68e967b,

title = "Forming Customer relations: Relating `Modernist´ Accounting and `Postmodernist´ Marketing",

keywords = "Kunderelationer",

author = "Kirsten Flagstad and Sita Kotnis and Jan Mouritsen",

note = "Opstilling: 658.901 fla L{\o}be nr.: 032118 Sider: 33; EIASM conference on `Management and Anthropology´ ; Conference date: 12-09-2002 Through 14-09-2002",

year = "2002",

language = "English",

}