Forming Customer relations: Relating `Modernist´ Accounting and `Postmodernist´ Marketing

Kirsten Flagstad, Sita Kotnis, Jan Mouritsen

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2002
Publication statusPublished - 2002
EventEIASM conference on `Management and Anthropology´ - Venedig, Italy
Duration: 12 Sep 200214 Sep 2002

Conference

ConferenceEIASM conference on `Management and Anthropology´
CountryItaly
CityVenedig
Period12/09/200214/09/2002

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