TY - JOUR
T1 - Foreign Direct Investment Motives and Marketing Strategies in Central and Eastern Europe
AU - Marinov, Marin Alexandrov
AU - Marinova, Svetla
PY - 2000
Y1 - 2000
N2 - Foreign direct investment (FDI) inflows are of crucial importance for the process of reintegration of Central and Eastern Europe (CEE) in the global marketplace. This paper explores the motives of foreign investors, host governments, and host companies in the FDI process taking place in CEE. The degree to which the motives of the three parties have been achieved is evaluated. The motives of foreign investors, host governments, and host companies are related to the strategic priorities of the FDI companies. The way in which these priorities have been realized is discussed. Recommendations for foreign investors' behavior in the CEE context are presented at the end of the article. The research data come from four countries: Bulgaria, Hungary, Poland, and Slovenia.
AB - Foreign direct investment (FDI) inflows are of crucial importance for the process of reintegration of Central and Eastern Europe (CEE) in the global marketplace. This paper explores the motives of foreign investors, host governments, and host companies in the FDI process taking place in CEE. The degree to which the motives of the three parties have been achieved is evaluated. The motives of foreign investors, host governments, and host companies are related to the strategic priorities of the FDI companies. The way in which these priorities have been realized is discussed. Recommendations for foreign investors' behavior in the CEE context are presented at the end of the article. The research data come from four countries: Bulgaria, Hungary, Poland, and Slovenia.
KW - Direkte investeringer
KW - Østeuropa
KW - Strategisk markedsføring
KW - Centraleuropa
KW - FDI
KW - International marketing strategy
KW - Transition
KW - Economic reform
KW - Central Europe
KW - Eastern Europe
KW - Poland
KW - Hungary
KW - Bulgaria
KW - Slovenia
UR - https://sfx-45cbs.hosted.exlibrisgroup.com/45cbs?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&ctx_enc=info:ofi/enc:UTF-8&ctx_ver=Z39.88-2004&rfr_id=info:sid/sfxit.com:azlist&sfx.ignore_date_threshold=1&rft.object_id=960238774410&rft.object_portfolio_id=&svc.holdings=yes&svc.fulltext=yes
U2 - 10.1300/J097v05n01_03
DO - 10.1300/J097v05n01_03
M3 - Journal article
VL - 5
SP - 25
EP - 55
JO - Journal of East - West Business
JF - Journal of East - West Business
SN - 1066-9868
IS - 1/2
ER -