| Original language | Danish |
|---|---|
| Title of host publication | CRM 5.0 - De ustyrlige kunder i en digital tidsalder : Mindset, strategi, ledelse og performance i fremtidens forretningsmodeller |
| Editors | Per Østergaard Jacobsen |
| Place of Publication | Rungsted Kyst |
| Publisher | Efficiens |
| Publication date | 2020 |
| Pages | 316-348 |
| Chapter | 14 |
| ISBN (Print) | 9788799571437 |
| Publication status | Published - 2020 |
Forandringesledelse i en digital tidsalder
- Pernille Rydén
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Communication