For the Love of Green: Between Ecology and Dollars

Christophe Schinckus*, Marta Gasparin

*Corresponding author for this work

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

This article reviews how corporate social responsibility, in particular its environmental practices, is being mobilised in practice by companies. We discuss that the current engagement with the Anthropocene is more a marketing argument supporting a capitalist discourse, rather than an ethical approach towards business. Thus, we call for a more sustainable approach in corporate social responsibility, not as a communication tool, but as a genuine response to Anthropocene conditions and shared stewardship, rather than a marketisation of corporate social responsibility. We suggest the establishment of an international corporate social responsibility certification entity that would advise companies in corporate social responsibility practices in the Anthropocene Earth.

Original languageEnglish
JournalThe Anthropocene Review
Volume6
Issue number3
Pages (from-to)263-269
Number of pages7
ISSN2053-0196
DOIs
Publication statusPublished - Dec 2019
Externally publishedYes

Keywords

  • Anthropocene
  • Corporate social responsibility
  • Stewardship

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