Food Health Branding in the Consumer Marketplace

Suzanne C. Beckmann, Torben Hansen, Thyra Uth Thomsen

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2009
Number of pages10
Publication statusPublished - 2009
EventThe 38th Annual Conference of the European Marketing Academy - Nantes, France
Duration: 1 May 20091 May 2009
Conference number: 38

Conference

ConferenceThe 38th Annual Conference of the European Marketing Academy
Number38
CountryFrance
CityNantes
Period01/05/200901/05/2009

Cite this

Beckmann, S. C., Hansen, T., & Uth Thomsen, T. (2009). Food Health Branding in the Consumer Marketplace. Paper presented at The 38th Annual Conference of the European Marketing Academy, Nantes, France.
Beckmann, Suzanne C. ; Hansen, Torben ; Uth Thomsen, Thyra. / Food Health Branding in the Consumer Marketplace. Paper presented at The 38th Annual Conference of the European Marketing Academy, Nantes, France.10 p.
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title = "Food Health Branding in the Consumer Marketplace",
keywords = "F{\o}devarer, Sundhed, Branding, Virksomhedens sociale ansvar",
author = "Beckmann, {Suzanne C.} and Torben Hansen and {Uth Thomsen}, Thyra",
year = "2009",
language = "English",
note = "null ; Conference date: 01-05-2009 Through 01-05-2009",

}

Beckmann, SC, Hansen, T & Uth Thomsen, T 2009, 'Food Health Branding in the Consumer Marketplace' Paper presented at, Nantes, France, 01/05/2009 - 01/05/2009, .

Food Health Branding in the Consumer Marketplace. / Beckmann, Suzanne C.; Hansen, Torben; Uth Thomsen, Thyra.

2009. Paper presented at The 38th Annual Conference of the European Marketing Academy, Nantes, France.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Food Health Branding in the Consumer Marketplace

AU - Beckmann, Suzanne C.

AU - Hansen, Torben

AU - Uth Thomsen, Thyra

PY - 2009

Y1 - 2009

KW - Fødevarer

KW - Sundhed

KW - Branding

KW - Virksomhedens sociale ansvar

M3 - Paper

ER -

Beckmann SC, Hansen T, Uth Thomsen T. Food Health Branding in the Consumer Marketplace. 2009. Paper presented at The 38th Annual Conference of the European Marketing Academy, Nantes, France.