Food Health Branding in the Consumer Marketplace

Suzanne C. Beckmann, Torben Hansen, Thyra Uth Thomsen

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2009
Number of pages10
Publication statusPublished - 2009
EventThe 38th Annual Conference of the European Marketing Academy - Nantes, France
Duration: 1 May 20091 May 2009
Conference number: 38

Conference

ConferenceThe 38th Annual Conference of the European Marketing Academy
Number38
CountryFrance
CityNantes
Period01/05/200901/05/2009

Cite this

Beckmann, S. C., Hansen, T., & Uth Thomsen, T. (2009). Food Health Branding in the Consumer Marketplace. Paper presented at The 38th Annual Conference of the European Marketing Academy, Nantes, France.