Focus on People: Developing and Applying a Holistic Model of Employee Loyalty

Anne Martensen; Lars Grønholdt

Focus on People: Developing and Applying a Holistic Model of Employee Loyalty

Anne Martensen
, Lars Grønholdt

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

Original language	English
Title of host publication	Proceedings of the 10th International Colloquium in relationship marketing, ICRM 2002, University of Kaiserslautern, Germany, 29 September - 2 October 2002
Volume	2
Publication date	2002
Pages	595-610
Publication status	Published - 2002
Event	The 10th International Colloquium in relationship marketing, ICRM 2002, University of Kaiserslautern - Kaiserslautern, Germany Duration: 29 Sept 2002 → 2 Oct 2002 Conference number: 10

Conference

Conference	The 10th International Colloquium in relationship marketing, ICRM 2002, University of Kaiserslautern
Number	10
Country/Territory	Germany
City	Kaiserslautern
Period	29/09/2002 → 02/10/2002

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Cite this

@inproceedings{f8fbe380c02211db9769000ea68e967b,

title = "Focus on People: Developing and Applying a Holistic Model of Employee Loyalty",

keywords = "Medarbejderloyalitet, Arbejdsmotivation, Arbejdstilfredshed",

author = "Anne Martensen and Lars Gr{\o}nholdt",

note = "Opstilling: 301.179 mar L{\o}be nr.: 027521; The 10th International Colloquium in relationship marketing, ICRM 2002, University of Kaiserslautern ; Conference date: 29-09-2002 Through 02-10-2002",

year = "2002",

language = "English",

volume = "2",

pages = "595--610",

booktitle = "Proceedings of the 10th International Colloquium in relationship marketing, ICRM 2002, University of Kaiserslautern, Germany, 29 September - 2 October 2002",

}

Martensen, A & Grønholdt, L 2002, Focus on People: Developing and Applying a Holistic Model of Employee Loyalty. in Proceedings of the 10th International Colloquium in relationship marketing, ICRM 2002, University of Kaiserslautern, Germany, 29 September - 2 October 2002. vol. 2, pp. 595-610, The 10th International Colloquium in relationship marketing, ICRM 2002, University of Kaiserslautern, Kaiserslautern, Germany, 29/09/2002.

Focus on People: Developing and Applying a Holistic Model of Employee Loyalty. / Martensen, Anne; Grønholdt, Lars.
Proceedings of the 10th International Colloquium in relationship marketing, ICRM 2002, University of Kaiserslautern, Germany, 29 September - 2 October 2002. Vol. 2 2002. p. 595-610.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

TY - GEN

T1 - Focus on People

T2 - The 10th International Colloquium in relationship marketing, ICRM 2002, University of Kaiserslautern

AU - Martensen, Anne

AU - Grønholdt, Lars

N1 - Conference code: 10

PY - 2002

Y1 - 2002

KW - Medarbejderloyalitet

KW - Arbejdsmotivation

KW - Arbejdstilfredshed

M3 - Article in proceedings

VL - 2

SP - 595

EP - 610

BT - Proceedings of the 10th International Colloquium in relationship marketing, ICRM 2002, University of Kaiserslautern, Germany, 29 September - 2 October 2002

Y2 - 29 September 2002 through 2 October 2002

ER -