Abstract
In light of the burgeoning growth of long-haul LCCs in Southeast Asia, the study constructs a model aimed at comprehending which factors lead passengers to choose full-service rather than no-frills carriers on long-range flights. In particular, the research aims at determining to what extent service quality expectations and fear of flying affect travellers' flight choices on long-haul flights. The study was set in Bangkok and primary data were obtained from a large sample of travelers departing from Suvarnabhumi Airport. While service quality emerged as a relevant factor, fear of flying didn’t turn out as a variable affecting travellers’ choices.
Original language | English |
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Publication date | 2015 |
Number of pages | 6 |
Publication status | Published - 2015 |
Event | 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference - Ritsumeikan Asia Pacific University, Beppu, Japan Duration: 18 Jun 2015 → 21 Jun 2015 Conference number: 5 http://www.ahtmm.com/ |
Conference
Conference | 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference |
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Number | 5 |
Location | Ritsumeikan Asia Pacific University |
Country/Territory | Japan |
City | Beppu |
Period | 18/06/2015 → 21/06/2015 |
Internet address |
Keywords
- Low cost airlines
- long-haul air services
- Airline service quality
- Fear of flying
- Cross-cultural differences