In light of the burgeoning growth of long-haul LCCs in Southeast Asia, the study constructs a model aimed at comprehending which factors lead passengers to choose full-service rather than no-frills carriers on long-range flights. In particular, the research aims at determining to what extent service quality expectations and fear of flying affect travellers' flight choices on long-haul flights. The study was set in Bangkok and primary data were obtained from a large sample of travelers departing from Suvarnabhumi Airport. While service quality emerged as a relevant factor, fear of flying didn’t turn out as a variable affecting travellers’ choices.
|Number of pages||6|
|Publication status||Published - 2015|
|Event||5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference - Ritsumeikan Asia Pacific University, Beppu, Japan|
Duration: 18 Jun 2015 → 21 Jun 2015
Conference number: 5
|Conference||5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference|
|Location||Ritsumeikan Asia Pacific University|
|Period||18/06/2015 → 21/06/2015|
Bibliographical noteCBS Library does not have access to the material
- Low cost airlines
- long-haul air services
- Airline service quality
- Fear of flying
- Cross-cultural differences
Dal Sie, M., & Josiassen, A. (2015). Flying Scared: Investigating Airline Travelers' Choice Criteria. Paper presented at 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan.