Fluency of Brand Names: Effects of Ease-of-Pronunciation on Non-Word Memory and Product Judgments

Research output: Contribution to journalConference abstract in journalResearchpeer-review

Abstract

The ease or difficulty of word pronunciation can affect judgments. We experimentally show that linguistic fluency has a direct effect on liking and a U-shaped effect on memory of words. We further demonstrate that the fluency of fictitious brand names affects judgments about the novelty and performance of innovative products.
Original languageEnglish
Book seriesEuropean Advances in Consumer Research
Volume10
Pages (from-to)196-197
Number of pages2
ISSN0098-9258
Publication statusPublished - 2013
EventThe European Association for Consumer Research Conference. EACR 2013 - IESE Campus in Barcelona, Barcelona, Spain
Duration: 4 Jul 20137 Jul 2013
Conference number: 10
http://www.acrweb.org/eacr/Public/index.aspx

Conference

ConferenceThe European Association for Consumer Research Conference. EACR 2013
Number10
LocationIESE Campus in Barcelona
CountrySpain
CityBarcelona
Period04/07/201307/07/2013
Internet address

Cite this

@article{d74400c35096469eb9b681ba3a0d1277,
title = "Fluency of Brand Names: Effects of Ease-of-Pronunciation on Non-Word Memory and Product Judgments",
abstract = "The ease or difficulty of word pronunciation can affect judgments. We experimentally show that linguistic fluency has a direct effect on liking and a U-shaped effect on memory of words. We further demonstrate that the fluency of fictitious brand names affects judgments about the novelty and performance of innovative products.",
author = "Antonia Erz and Bo Christensen",
year = "2013",
language = "English",
volume = "10",
pages = "196--197",
journal = "European Advances in Consumer Research",
issn = "0098-9258",
publisher = "Association",

}

Fluency of Brand Names : Effects of Ease-of-Pronunciation on Non-Word Memory and Product Judgments. / Erz, Antonia; Christensen, Bo.

In: European Advances in Consumer Research, Vol. 10, 2013, p. 196-197.

Research output: Contribution to journalConference abstract in journalResearchpeer-review

TY - ABST

T1 - Fluency of Brand Names

T2 - Effects of Ease-of-Pronunciation on Non-Word Memory and Product Judgments

AU - Erz, Antonia

AU - Christensen, Bo

PY - 2013

Y1 - 2013

N2 - The ease or difficulty of word pronunciation can affect judgments. We experimentally show that linguistic fluency has a direct effect on liking and a U-shaped effect on memory of words. We further demonstrate that the fluency of fictitious brand names affects judgments about the novelty and performance of innovative products.

AB - The ease or difficulty of word pronunciation can affect judgments. We experimentally show that linguistic fluency has a direct effect on liking and a U-shaped effect on memory of words. We further demonstrate that the fluency of fictitious brand names affects judgments about the novelty and performance of innovative products.

UR - https://sfx-45cbs.hosted.exlibrisgroup.com/45cbs?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&ctx_enc=info:ofi/enc:UTF-8&ctx_ver=Z39.88-2004&rfr_id=info:sid/sfxit.com:azlist&sfx.ignore_date_threshold=1&rft.object_id=65950000000000354&rft.object_portfolio_id=&svc.holdings=yes&svc.fulltext=yes

M3 - Conference abstract in journal

VL - 10

SP - 196

EP - 197

JO - European Advances in Consumer Research

JF - European Advances in Consumer Research

SN - 0098-9258

ER -