Flexible Strategy Mix for Central Europe: A Process Data Analysis

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This study investigates how a multinational supplier can devise a flexible strategy in emerging economies. Drawing on the concept of strategic flexibility, this article analyzes change mechanisms of generic strategy for changeable conditions in emerging markets. Based on a case study of a Japanese auto parts supplier and its different strategies for the Czech Republic, Hungary, and Poland, this study exemplifies the alteration of these strategies between 1997 and 2005. A process flowchart is used to illustrate the meta‐level causality among the case firm, other business actors, and their activities at each operational unit.
Original languageEnglish
JournalThunderbird International Business Review
Issue number6
Pages (from-to)605-616
Number of pages12
Publication statusPublished - 2010
Externally publishedYes

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