Fingerprints as a Proxy for Readership of Sales Flyers: Lessons from a Large Scale Studys

Marcus Schmidt, Niels Krause

    Research output: Contribution to conferencePaperResearch

    Original languageEnglish
    Publication date2004
    Number of pages6
    Publication statusPublished - 2004
    EventThe 33rd EMAC Annual Conference 2004: Worldwide Marketing - University of Murcia, Murcia, Spain
    Duration: 18 May 200421 May 2004
    Conference number: 33

    Conference

    ConferenceThe 33rd EMAC Annual Conference 2004
    Number33
    LocationUniversity of Murcia
    CountrySpain
    CityMurcia
    Period18/05/200421/05/2004

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