Fingerprints as a Proxy for Readership of Sales Flyers

Lessons from a Large Scale Studys

Marcus Schmidt, Niels Krause

    Research output: Contribution to conferencePaperResearch

    Original languageEnglish
    Publication date2004
    Number of pages6
    Publication statusPublished - 2004
    EventThe 33rd EMAC Annual Conference 2004 - University of Murcia, Murcia, Spain
    Duration: 18 May 200421 May 2004
    Conference number: 33

    Conference

    ConferenceThe 33rd EMAC Annual Conference 2004
    Number33
    LocationUniversity of Murcia
    CountrySpain
    CityMurcia
    Period18/05/200421/05/2004

    Cite this

    Schmidt, M., & Krause, N. (2004). Fingerprints as a Proxy for Readership of Sales Flyers: Lessons from a Large Scale Studys. Paper presented at The 33rd EMAC Annual Conference 2004, Murcia, Spain.
    Schmidt, Marcus ; Krause, Niels. / Fingerprints as a Proxy for Readership of Sales Flyers : Lessons from a Large Scale Studys. Paper presented at The 33rd EMAC Annual Conference 2004, Murcia, Spain.6 p.
    @conference{dce408a0c02011db9769000ea68e967b,
    title = "Fingerprints as a Proxy for Readership of Sales Flyers: Lessons from a Large Scale Studys",
    keywords = "Reklameblade, Annoncer, Danmark, Reklame, Reklametryksager, fingeraftryk",
    author = "Marcus Schmidt and Niels Krause",
    year = "2004",
    language = "English",
    note = "null ; Conference date: 18-05-2004 Through 21-05-2004",

    }

    Schmidt, M & Krause, N 2004, 'Fingerprints as a Proxy for Readership of Sales Flyers: Lessons from a Large Scale Studys' Paper presented at, Murcia, Spain, 18/05/2004 - 21/05/2004, .

    Fingerprints as a Proxy for Readership of Sales Flyers : Lessons from a Large Scale Studys. / Schmidt, Marcus; Krause, Niels.

    2004. Paper presented at The 33rd EMAC Annual Conference 2004, Murcia, Spain.

    Research output: Contribution to conferencePaperResearch

    TY - CONF

    T1 - Fingerprints as a Proxy for Readership of Sales Flyers

    T2 - Lessons from a Large Scale Studys

    AU - Schmidt, Marcus

    AU - Krause, Niels

    PY - 2004

    Y1 - 2004

    KW - Reklameblade

    KW - Annoncer

    KW - Danmark

    KW - Reklame

    KW - Reklametryksager

    KW - fingeraftryk

    M3 - Paper

    ER -

    Schmidt M, Krause N. Fingerprints as a Proxy for Readership of Sales Flyers: Lessons from a Large Scale Studys. 2004. Paper presented at The 33rd EMAC Annual Conference 2004, Murcia, Spain.