Finding Sources of Brand Value: Developing a Stakeholder Model of Brand Equity

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@article{11b35c3d45af47bea142910b592a503c,

title = "Finding Sources of Brand Value: Developing a Stakeholder Model of Brand Equity",

author = "Richard Jones",

year = "2005",

month = oct,

doi = "10.1057/palgrave.bm.2540243",

language = "English",

volume = "13",

pages = "10--32",

journal = "Journal of Brand Management",

issn = "1350-231X",

publisher = "Palgrave Macmillan",

number = "1",

}