Finding Sources of Brand Value

Developing a Stakeholder Model of Brand Equity

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationAdvances in Corporate Branding
EditorsJohn M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf
Place of PublicationLondon
PublisherPalgrave Macmillan
Publication date2017
Pages119-147
Chapter8
ISBN (Print)9781352000078
ISBN (Electronic)9781352000085
DOIs
Publication statusPublished - 2017
SeriesJournal of Brand Management: Advanced Collections

Bibliographical note

CBS Library does not have access to the material

Cite this

Jones, R. (2017). Finding Sources of Brand Value: Developing a Stakeholder Model of Brand Equity. In J. M. T. Balmer, S. M. Powell, J. Kernstock, & T. O. Brexendorf (Eds.), Advances in Corporate Branding (pp. 119-147). London: Palgrave Macmillan. Journal of Brand Management: Advanced Collections https://doi.org/10.1057/978-1-352-00008-5_8
Jones, Richard. / Finding Sources of Brand Value : Developing a Stakeholder Model of Brand Equity. Advances in Corporate Branding. editor / John M. T. Balmer ; Shaun M. Powell ; Joachim Kernstock ; Tim Oliver Brexendorf. London : Palgrave Macmillan, 2017. pp. 119-147 (Journal of Brand Management: Advanced Collections).
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Jones, R 2017, Finding Sources of Brand Value: Developing a Stakeholder Model of Brand Equity. in JMT Balmer, SM Powell, J Kernstock & TO Brexendorf (eds), Advances in Corporate Branding. Palgrave Macmillan, London, Journal of Brand Management: Advanced Collections, pp. 119-147. https://doi.org/10.1057/978-1-352-00008-5_8

Finding Sources of Brand Value : Developing a Stakeholder Model of Brand Equity. / Jones, Richard.

Advances in Corporate Branding. ed. / John M. T. Balmer; Shaun M. Powell; Joachim Kernstock; Tim Oliver Brexendorf. London : Palgrave Macmillan, 2017. p. 119-147 (Journal of Brand Management: Advanced Collections).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

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SN - 9781352000078

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BT - Advances in Corporate Branding

A2 - Balmer, John M. T.

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Jones R. Finding Sources of Brand Value: Developing a Stakeholder Model of Brand Equity. In Balmer JMT, Powell SM, Kernstock J, Brexendorf TO, editors, Advances in Corporate Branding. London: Palgrave Macmillan. 2017. p. 119-147. (Journal of Brand Management: Advanced Collections). https://doi.org/10.1057/978-1-352-00008-5_8