@inbook{d7a3a1b38af942d1a39c5739725e532f,
title = "Finding Sources of Brand Value: Developing a Stakeholder Model of Brand Equity",
author = "Richard Jones",
year = "2017",
doi = "10.1057/978-1-352-00008-5_8",
language = "English",
isbn = "9781352000078",
series = "Journal of Brand Management: Advanced Collections",
publisher = "Palgrave Macmillan",
pages = "119--147",
editor = "Balmer, {John M. T.} and Powell, {Shaun M.} and Joachim Kernstock and Brexendorf, {Tim Oliver}",
booktitle = "Advances in Corporate Branding",
address = "United Kingdom",
}