Finding Sources of Brand Value: Developing a Stakeholder Model of Brand Equity

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationAdvances in Corporate Branding
EditorsJohn M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf
Place of PublicationLondon
PublisherPalgrave Macmillan
Publication date2017
ISBN (Print)9781352000078
ISBN (Electronic)9781352000085
Publication statusPublished - 2017
SeriesJournal of Brand Management: Advanced Collections

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