Finding Sources of Brand Value: Developing a Stakeholder Model of Brand Equity

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Original languageEnglish
Title of host publicationAdvances in Corporate Branding
EditorsJohn M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf
Place of PublicationLondon
PublisherPalgrave Macmillan
Publication date2017
Pages119-147
Chapter8
ISBN (Print)9781352000078
ISBN (Electronic)9781352000085
DOIs
Publication statusPublished - 2017
SeriesJournal of Brand Management: Advanced Collections

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