Fiery Soul Fantasies in a Project-based Welfare Setting: the Case of Project School Sports

This article addresses how desire and fantasy function in a project-based welfare setting by examining a case from the context of Danish educational policy. Drawing on Žižek and others’ development of psychoanalytical concepts derived from Lacan, the paper shows through an interview-based empirical study how project managers believe in the project they manage through their fantasies about highly passionate ‘fiery souls’. However, as the paper argues such managerial fiery soul fantasies add a fantasmatic superstructure to the professional ideals in the reformed Danish public school in a way that challenges the profession category itself by eroding the difference between professionalism and volunteerism. The conclusion is that the secret of the fiery soul rather is its ability to make project-based welfare policy appear coherent than it is the almost supernatural abilities of particular individuals.