“Fashion Sustainability” Inverstigated: Does Fashion or Style Generate More Life Satisfaction?

Wencke Gwozdz; Shipra Gupta; Jim Gentry

“Fashion Sustainability” Inverstigated: Does Fashion or Style Generate More Life Satisfaction?

Wencke Gwozdz, Shipra Gupta, Jim Gentry

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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Abstract

This manuscript takes a macro perspective of consumer satisfaction in order to investigate whether one can argue that consumer satisfaction with the apparel industry may compensate in a cost/benefit sense for the environmental harm caused by the production, maintenance, and disposal of apparel. We make the case that style orientations lead to more sustainable patterns than do fashion orientations. Consumers aged 16-35 were surveyed in national surveys in five countries as to their apparel usage, their fashion versus style orientations, their perspectives of sustainable fashion, and their quality of life in a variety of domains. We hypothesize that older consumers will be more style-oriented than younger consumers, and that style-orientation will be associated with higher levels of quality of life than fashion-orientation.

Original language	English
Title of host publication	Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice : Proceedings of the 40th Annual Macromarketing Conference
Editors	Clifford Shultz II, Raymond Benton, Olga Kravets
Place of Publication	Berlin
Publisher	The Macromarketing Society
Publication date	2015
Pages	128-144
Publication status	Published - 2015
Event	The 40th Annual Macromarketing Conference. 2015 - Quinlan School of Business, Loyola University Chicago, Chicago, United States Duration: 25 Jun 2015 → 28 Jun 2015 Conference number: 40 http://macromarketing.org/

Conference

Conference	The 40th Annual Macromarketing Conference. 2015
Number	40
Location	Quinlan School of Business, Loyola University Chicago
Country/Territory	United States
City	Chicago
Period	25/06/2015 → 28/06/2015
Internet address	http://macromarketing.org/

Series	Proceedings of the Annual Macromarketing Conference
ISSN	2168-1481

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Gwozdz, W., Gupta, S., & Gentry, J. (2015). “Fashion Sustainability” Inverstigated: Does Fashion or Style Generate More Life Satisfaction? In C. Shultz II, R. Benton, & O. Kravets (Eds.), Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice: Proceedings of the 40th Annual Macromarketing Conference (pp. 128-144). The Macromarketing Society.

Gwozdz, Wencke ; Gupta, Shipra ; Gentry, Jim. / “Fashion Sustainability” Inverstigated : Does Fashion or Style Generate More Life Satisfaction?. Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice: Proceedings of the 40th Annual Macromarketing Conference. editor / Clifford Shultz II ; Raymond Benton ; Olga Kravets. Berlin : The Macromarketing Society, 2015. pp. 128-144 (Proceedings of the Annual Macromarketing Conference).

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title = "“Fashion Sustainability” Inverstigated: Does Fashion or Style Generate More Life Satisfaction?",

abstract = "This manuscript takes a macro perspective of consumer satisfaction in order to investigate whether one can argue that consumer satisfaction with the apparel industry may compensate in a cost/benefit sense for the environmental harm caused by the production, maintenance, and disposal of apparel. We make the case that style orientations lead to more sustainable patterns than do fashion orientations. Consumers aged 16-35 were surveyed in national surveys in five countries as to their apparel usage, their fashion versus style orientations, their perspectives of sustainable fashion, and their quality of life in a variety of domains. We hypothesize that older consumers will be more style-oriented than younger consumers, and that style-orientation will be associated with higher levels of quality of life than fashion-orientation.",

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booktitle = "Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice",

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Gwozdz, W, Gupta, S & Gentry, J 2015, “Fashion Sustainability” Inverstigated: Does Fashion or Style Generate More Life Satisfaction? in C Shultz II, R Benton & O Kravets (eds), Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice: Proceedings of the 40th Annual Macromarketing Conference. The Macromarketing Society, Berlin, Proceedings of the Annual Macromarketing Conference, pp. 128-144, The 40th Annual Macromarketing Conference. 2015, Chicago, Illinois, United States, 25/06/2015.

“Fashion Sustainability” Inverstigated: Does Fashion or Style Generate More Life Satisfaction? / Gwozdz, Wencke; Gupta, Shipra; Gentry, Jim.
Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice: Proceedings of the 40th Annual Macromarketing Conference. ed. / Clifford Shultz II; Raymond Benton; Olga Kravets. Berlin: The Macromarketing Society, 2015. p. 128-144 (Proceedings of the Annual Macromarketing Conference).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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AB - This manuscript takes a macro perspective of consumer satisfaction in order to investigate whether one can argue that consumer satisfaction with the apparel industry may compensate in a cost/benefit sense for the environmental harm caused by the production, maintenance, and disposal of apparel. We make the case that style orientations lead to more sustainable patterns than do fashion orientations. Consumers aged 16-35 were surveyed in national surveys in five countries as to their apparel usage, their fashion versus style orientations, their perspectives of sustainable fashion, and their quality of life in a variety of domains. We hypothesize that older consumers will be more style-oriented than younger consumers, and that style-orientation will be associated with higher levels of quality of life than fashion-orientation.

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Gwozdz W, Gupta S, Gentry J. “Fashion Sustainability” Inverstigated: Does Fashion or Style Generate More Life Satisfaction? In Shultz II C, Benton R, Kravets O, editors, Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice: Proceedings of the 40th Annual Macromarketing Conference. Berlin: The Macromarketing Society. 2015. p. 128-144. (Proceedings of the Annual Macromarketing Conference).