Familiarity and Uniqueness: Branding Singapore as a Revitalized Destination

Can-Seng Ooi

    Research output: Working paperResearch

    5 Downloads (Pure)
    Original languageEnglish
    Place of PublicationFrederiksberg
    PublisherDepartment of International Economics and Management, Copenhagen Business School
    Number of pages18
    Publication statusPublished - 2009

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