Familiarity and Uniqueness: Branding Singapore as a Revitalized Destination

Can-Seng Ooi

    Research output: Working paperResearch

    2 Downloads (Pure)
    Original languageEnglish
    Place of PublicationFrederiksberg
    PublisherDepartment of International Economics and Management, Copenhagen Business School
    Number of pages18
    Publication statusPublished - 2009

    Cite this

    Ooi, C-S. (2009). Familiarity and Uniqueness: Branding Singapore as a Revitalized Destination. Department of International Economics and Management, Copenhagen Business School.