Facebook Netnography: Sharing Experiences of Using Netnography to Assess the Impact of Social Media on Brands

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication date2012
Number of pages1
Publication statusPublished - 2012
EventThe Australian & New Zealand Marketing Academy Conference (ANZMAC) - Adelaide, Australia
Duration: 3 Dec 20125 Dec 2012
http://anzmac.info/conference/2012/

Conference

ConferenceThe Australian & New Zealand Marketing Academy Conference (ANZMAC)
CountryAustralia
CityAdelaide
Period03/12/201205/12/2012
Internet address

Bibliographical note

CBS Library does not have access to the material

Cite this