Facebook Netnography

Sharing Experiences of Using Netnography to Assess the Impact of Social Media on Brands

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication date2012
Number of pages1
Publication statusPublished - 2012
EventThe Australian & New Zealand Marketing Academy Conference (ANZMAC) - Adelaide, Australia
Duration: 3 Dec 20125 Dec 2012
http://anzmac.info/conference/2012/

Conference

ConferenceThe Australian & New Zealand Marketing Academy Conference (ANZMAC)
CountryAustralia
CityAdelaide
Period03/12/201205/12/2012
Internet address

Bibliographical note

CBS Library does not have access to the material

Cite this

Gyrd-Jones, R. (2012). Facebook Netnography: Sharing Experiences of Using Netnography to Assess the Impact of Social Media on Brands. Abstract from The Australian & New Zealand Marketing Academy Conference (ANZMAC), Adelaide, Australia.
Gyrd-Jones, Richard. / Facebook Netnography : Sharing Experiences of Using Netnography to Assess the Impact of Social Media on Brands. Abstract from The Australian & New Zealand Marketing Academy Conference (ANZMAC), Adelaide, Australia.1 p.
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title = "Facebook Netnography: Sharing Experiences of Using Netnography to Assess the Impact of Social Media on Brands",
author = "Richard Gyrd-Jones",
note = "CBS Library does not have access to the material; The Australian & New Zealand Marketing Academy Conference (ANZMAC), ANZMAC12 ; Conference date: 03-12-2012 Through 05-12-2012",
year = "2012",
language = "English",
url = "http://anzmac.info/conference/2012/",

}

Gyrd-Jones, R 2012, 'Facebook Netnography: Sharing Experiences of Using Netnography to Assess the Impact of Social Media on Brands' The Australian & New Zealand Marketing Academy Conference (ANZMAC), Adelaide, Australia, 03/12/2012 - 05/12/2012, .

Facebook Netnography : Sharing Experiences of Using Netnography to Assess the Impact of Social Media on Brands. / Gyrd-Jones, Richard.

2012. Abstract from The Australian & New Zealand Marketing Academy Conference (ANZMAC), Adelaide, Australia.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

TY - ABST

T1 - Facebook Netnography

T2 - Sharing Experiences of Using Netnography to Assess the Impact of Social Media on Brands

AU - Gyrd-Jones, Richard

N1 - CBS Library does not have access to the material

PY - 2012

Y1 - 2012

M3 - Conference abstract for conference

ER -

Gyrd-Jones R. Facebook Netnography: Sharing Experiences of Using Netnography to Assess the Impact of Social Media on Brands. 2012. Abstract from The Australian & New Zealand Marketing Academy Conference (ANZMAC), Adelaide, Australia.