| Original language | Danish |
|---|---|
| Title of host publication | Marketing casesamling : Informationssøgninger, internationale cases, nationale cases |
| Editors | Flemming Cumberland |
| Place of Publication | København |
| Publisher | Samfundslitteratur |
| Publication date | 2003 |
| Pages | 25-231 |
| Chapter | 18 |
| ISBN (Print) | 9788759310670 |
| Publication status | Published - 2003 |
F Group A/S
- Flemming Cumberland
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research