Følelse: Branding skal holde fokus på brugeren

Tore Kristensen, Thomas Dickson

Department of Marketing

Research output: Contribution to journal › Contribution to newspaper - Newspaper article › Communication

Original language	Danish
Journal	Politiken
Pages (from-to)	12, Kultur
ISSN	0907-1814
Publication status	Published - 23 Oct 2011

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Kristensen, T., & Dickson, T. (2011). Følelse: Branding skal holde fokus på brugeren. Politiken, 12, Kultur. http://sfx-45cbs.hosted.exlibrisgroup.com/45cbs?url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&ctx_enc=info:ofi/enc:UTF-8&ctx_ver=Z39.88-2004&rfr_id=info:sid/sfxit.com:azlist&sfx.ignore_date_threshold=1&rft.object_id=1000000000289345