Based on value creation logic theory (Stabell & Fjeldstad, 1998), this paper suggests an extension of the original Stabell & Fjeldstad model by an additional fourth value logic, the value system logic. Furthermore, instead of only allowing one dominant value creation logic for a given firm or transaction, an understanding of firms and transactions as a portfolio of value logics (i.e. an interconnected coexistence of different value creation logics) is proposed. These additions to the original value creation logic theory imply interesting avenues for both, strategic decision making in firms and for research into strategic management.
|Publication status||Published - 2014|
|Event||Strategic Management Society 34th Annual International Conference. SMS 2014 - Madrid, Spain|
Duration: 20 Sep 2014 → 23 Sep 2014
Conference number: 34
|Conference||Strategic Management Society 34th Annual International Conference. SMS 2014|
|Period||20/09/2014 → 23/09/2014|
Bibliographical noteCBS Library does not have access to the material
Ritter, T., & Andersen, P. H. (2014). Extending Value Logic Thinking to Value Logic Portfolios. Paper presented at Strategic Management Society 34th Annual International Conference. SMS 2014, Madrid, Spain.