Extending the Value Chain: A Conceptual Framework for Managing the Governance of Co-Created Brand Equity

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@article{d636bf198b6c427b811c0d95470f42c9,

title = "Extending the Value Chain: A Conceptual Framework for Managing the Governance of Co-Created Brand Equity ",

author = "Richard Jones",

year = "2010",

doi = "10.1057/bm.2010.19",

language = "English",

volume = "17",

pages = "579--589",

journal = "Journal of Brand Management",

issn = "1350-231X",

publisher = "Palgrave Macmillan",

number = "8",

}