Extending the Value Chain

A Conceptual Framework for Managing the Governance of Co-Created Brand Equity

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalJournal of Brand Management
Volume17
Issue number8
Pages (from-to)579-589
Number of pages10
ISSN1350-231X
DOIs
Publication statusPublished - 2010

Cite this

@article{d636bf198b6c427b811c0d95470f42c9,
title = "Extending the Value Chain: A Conceptual Framework for Managing the Governance of Co-Created Brand Equity",
author = "Richard Jones",
year = "2010",
doi = "10.1057/bm.2010.19",
language = "English",
volume = "17",
pages = "579--589",
journal = "Journal of Brand Management",
issn = "1350-231X",
publisher = "Palgrave Macmillan Ltd.",
number = "8",

}

Extending the Value Chain : A Conceptual Framework for Managing the Governance of Co-Created Brand Equity . / Jones, Richard.

In: Journal of Brand Management, Vol. 17, No. 8, 2010, p. 579-589.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Extending the Value Chain

T2 - A Conceptual Framework for Managing the Governance of Co-Created Brand Equity

AU - Jones, Richard

PY - 2010

Y1 - 2010

U2 - 10.1057/bm.2010.19

DO - 10.1057/bm.2010.19

M3 - Journal article

VL - 17

SP - 579

EP - 589

JO - Journal of Brand Management

JF - Journal of Brand Management

SN - 1350-231X

IS - 8

ER -