Exploring Value Cocreation in Relationships Between an ERP Vendor and its Partners: A Revelatory Case Study

Suprateek Sarker, Saonee Sarker, Arvin Sahaym, Niels Bjørn-Andersen

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    Abstract

    Contemporary business organizations are increasingly turning their attention to jointly creating value with a variety of stakeholders, such as individual customers and other business organizations. However, a review of the literature reveals that very few studies have systematically examined value cocreation within business-to business(B2B) contexts. Using a revelatory case study of the relationship between an ERP vendor with a global reputation and its partners, and informed by the resource-based view of the firm and related theoretical perspectives, we develop an understanding of value cocreation in B2B alliances associated with selling, extending, and implementing packaged software, specifically ERP systems. Our study reveals that there are different mechanisms underlying value cocreation within B2B alliances, and also points to several categories of contingency factors that influence these mechanisms. In addition to providing insights about the phenomenon of cocreation itself, the study contributes to the stream of packaged software literature, where the implications of value cocreation in alliances between packaged software vendors and their partners for the client organizations have not been sufficiently explored.
    Original languageEnglish
    JournalM I S Quarterly
    Volume36
    Issue number1
    Pages (from-to)317-338
    ISSN0276-7783
    Publication statusPublished - 2012

    Bibliographical note

    Link to full text through CBS Library

    Keywords

    • Value Creation
    • Interpretive Study
    • Case Study
    • Information Technology Characteristics
    • Vendor– Partner Relationship
    • SME Market
    • ERP Systems
    • Business-to-Business Alliance
    • Cocreation

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