Exploring Value Cocreation in Relationships Between an ERP Vendor and its Partners

A Revelatory Case Study

Suprateek Sarker, Saonee Sarker, Arvin Sahaym, Niels Bjørn-Andersen

    Research output: Contribution to journalJournal articleResearchpeer-review

    Abstract

    Contemporary business organizations are increasingly turning their attention to jointly creating value with a variety of stakeholders, such as individual customers and other business organizations. However, a review of the literature reveals that very few studies have systematically examined value cocreation within business-to business(B2B) contexts. Using a revelatory case study of the relationship between an ERP vendor with a global reputation and its partners, and informed by the resource-based view of the firm and related theoretical perspectives, we develop an understanding of value cocreation in B2B alliances associated with selling, extending, and implementing packaged software, specifically ERP systems. Our study reveals that there are different mechanisms underlying value cocreation within B2B alliances, and also points to several categories of contingency factors that influence these mechanisms. In addition to providing insights about the phenomenon of cocreation itself, the study contributes to the stream of packaged software literature, where the implications of value cocreation in alliances between packaged software vendors and their partners for the client organizations have not been sufficiently explored.
    Original languageEnglish
    JournalM I S Quarterly
    Volume36
    Issue number1
    Pages (from-to)317-338
    ISSN0276-7783
    Publication statusPublished - 2012

    Bibliographical note

    Link to full text through CBS Library

    Keywords

    • Value Creation
    • Interpretive Study
    • Case Study
    • Information Technology Characteristics
    • Vendor– Partner Relationship
    • SME Market
    • ERP Systems
    • Business-to-Business Alliance
    • Cocreation

    Cite this

    @article{6c0a344a19d44c1280b9c1a39d33a3a5,
    title = "Exploring Value Cocreation in Relationships Between an ERP Vendor and its Partners: A Revelatory Case Study",
    abstract = "Contemporary business organizations are increasingly turning their attention to jointly creating value with a variety of stakeholders, such as individual customers and other business organizations. However, a review of the literature reveals that very few studies have systematically examined value cocreation within business-to business(B2B) contexts. Using a revelatory case study of the relationship between an ERP vendor with a global reputation and its partners, and informed by the resource-based view of the firm and related theoretical perspectives, we develop an understanding of value cocreation in B2B alliances associated with selling, extending, and implementing packaged software, specifically ERP systems. Our study reveals that there are different mechanisms underlying value cocreation within B2B alliances, and also points to several categories of contingency factors that influence these mechanisms. In addition to providing insights about the phenomenon of cocreation itself, the study contributes to the stream of packaged software literature, where the implications of value cocreation in alliances between packaged software vendors and their partners for the client organizations have not been sufficiently explored.",
    keywords = "Value Creation, Interpretive Study, Case Study, Information Technology Characteristics, Vendor– Partner Relationship, SME Market, ERP Systems, Business-to-Business Alliance, Cocreation",
    author = "Suprateek Sarker and Saonee Sarker and Arvin Sahaym and Niels Bj{\o}rn-Andersen",
    note = "Link to full text through CBS Library",
    year = "2012",
    language = "English",
    volume = "36",
    pages = "317--338",
    journal = "M I S Quarterly",
    issn = "0276-7783",
    publisher = "M I S Research Center",
    number = "1",

    }

    Exploring Value Cocreation in Relationships Between an ERP Vendor and its Partners : A Revelatory Case Study. / Sarker, Suprateek; Sarker, Saonee; Sahaym, Arvin; Bjørn-Andersen, Niels.

    In: M I S Quarterly, Vol. 36, No. 1, 2012, p. 317-338.

    Research output: Contribution to journalJournal articleResearchpeer-review

    TY - JOUR

    T1 - Exploring Value Cocreation in Relationships Between an ERP Vendor and its Partners

    T2 - A Revelatory Case Study

    AU - Sarker, Suprateek

    AU - Sarker, Saonee

    AU - Sahaym, Arvin

    AU - Bjørn-Andersen, Niels

    N1 - Link to full text through CBS Library

    PY - 2012

    Y1 - 2012

    N2 - Contemporary business organizations are increasingly turning their attention to jointly creating value with a variety of stakeholders, such as individual customers and other business organizations. However, a review of the literature reveals that very few studies have systematically examined value cocreation within business-to business(B2B) contexts. Using a revelatory case study of the relationship between an ERP vendor with a global reputation and its partners, and informed by the resource-based view of the firm and related theoretical perspectives, we develop an understanding of value cocreation in B2B alliances associated with selling, extending, and implementing packaged software, specifically ERP systems. Our study reveals that there are different mechanisms underlying value cocreation within B2B alliances, and also points to several categories of contingency factors that influence these mechanisms. In addition to providing insights about the phenomenon of cocreation itself, the study contributes to the stream of packaged software literature, where the implications of value cocreation in alliances between packaged software vendors and their partners for the client organizations have not been sufficiently explored.

    AB - Contemporary business organizations are increasingly turning their attention to jointly creating value with a variety of stakeholders, such as individual customers and other business organizations. However, a review of the literature reveals that very few studies have systematically examined value cocreation within business-to business(B2B) contexts. Using a revelatory case study of the relationship between an ERP vendor with a global reputation and its partners, and informed by the resource-based view of the firm and related theoretical perspectives, we develop an understanding of value cocreation in B2B alliances associated with selling, extending, and implementing packaged software, specifically ERP systems. Our study reveals that there are different mechanisms underlying value cocreation within B2B alliances, and also points to several categories of contingency factors that influence these mechanisms. In addition to providing insights about the phenomenon of cocreation itself, the study contributes to the stream of packaged software literature, where the implications of value cocreation in alliances between packaged software vendors and their partners for the client organizations have not been sufficiently explored.

    KW - Value Creation

    KW - Interpretive Study

    KW - Case Study

    KW - Information Technology Characteristics

    KW - Vendor– Partner Relationship

    KW - SME Market

    KW - ERP Systems

    KW - Business-to-Business Alliance

    KW - Cocreation

    M3 - Journal article

    VL - 36

    SP - 317

    EP - 338

    JO - M I S Quarterly

    JF - M I S Quarterly

    SN - 0276-7783

    IS - 1

    ER -