Abstract
The recent impressive diffusion of smartphones in the mobile industry offers new opportunities to mobile services vendors. One of the most influenced service categories are location-based services. In the present study we investigate the use of location-based services. Based on insights from behavioural decision making a theoretical framework is developed to analyse the individual decision to use location-based services and to identify the factors influencing use. Through a qualitative study based on LBS users' interviews, we find that the distinct value dimension and the positive experiences from the service use are the main drivers, pivotal to the continuance of use.
| Original language | English |
|---|---|
| Title of host publication | Proceedings. 2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR) |
| Editors | George M. Giaglis, Patrick Chau, Panos E. Kourouthanassi |
| Number of pages | 8 |
| Place of Publication | Los Alamitos, CA |
| Publisher | IEEE |
| Publication date | 2010 |
| Pages | 107-115 |
| ISBN (Print) | 9781424474233 |
| ISBN (Electronic) | 9781424474240, 9780769540849 |
| DOIs | |
| Publication status | Published - 2010 |
| Event | 2010 9th International Conference on Mobile Business/2010 9th Global Mobility Roundtable, ICMB and GMR 2010 - Athen, Greece Duration: 13 Jun 2010 → 15 Jun 2010 Conference number: 9 |
Conference
| Conference | 2010 9th International Conference on Mobile Business/2010 9th Global Mobility Roundtable, ICMB and GMR 2010 |
|---|---|
| Number | 9 |
| Country/Territory | Greece |
| City | Athen |
| Period | 13/06/2010 → 15/06/2010 |
Keywords
- Mobile communication
- Location-based services
- Use patterns
- Behavioural decision making