Exploring Use Patterns and Perceived Value of Location-Based Services

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    Abstract

    The recent impressive diffusion of smartphones in the mobile industry offers new opportunities to mobile services vendors. One of the most influenced service categories are location-based services. In the present study we investigate the use of location-based services. Based on insights from behavioural decision making a theoretical framework is developed to analyse the individual decision to use location-based services and to identify the factors influencing use. Through a qualitative study based on LBS users' interviews, we find that the distinct value dimension and the positive experiences from the service use are the main drivers, pivotal to the continuance of use.
    Original languageEnglish
    Title of host publicationProceedings. 2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)
    EditorsGeorge M. Giaglis, Patrick Chau, Panos E. Kourouthanassi
    Number of pages8
    Place of PublicationLos Alamitos, CA
    PublisherIEEE
    Publication date2010
    Pages107-115
    ISBN (Print)9781424474233
    ISBN (Electronic)9781424474240, 9780769540849
    DOIs
    Publication statusPublished - 2010
    EventICMB 2010: The 9th International Conference on Mobile Business - Athen, Greece
    Duration: 13 Jun 201015 Jun 2010
    Conference number: 9

    Conference

    ConferenceICMB 2010: The 9th International Conference on Mobile Business
    Number9
    CountryGreece
    CityAthen
    Period13/06/201015/06/2010

    Keywords

    • Mobile communication
    • Location-based services
    • Use patterns
    • Behavioural decision making

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