Wine consumers rely mainly on the packaging and label to infer the quality of wine and make a choice of a bottle. The results from a study conducted in Denmark and Italy combining traditional questionnaire and a new method based on visual data, reported a comparison in terms of preferences about different wine pack’s elements. The decision‐making process has been explored too.
|Publication status||Published - 2018|
|Event||The Scandinavian Workshop on Applied Eye Tracking. SWAET 2018 - Copenhagen Business School, Frederiksberg, Denmark|
Duration: 23 Aug 2018 → 24 Aug 2018
|Conference||The Scandinavian Workshop on Applied Eye Tracking. SWAET 2018|
|Location||Copenhagen Business School|
|Period||23/08/2018 → 24/08/2018|
Ciceri, A., Russo, V., & Clement, J. (2018). Exploring the Role of Wine Packaging Aesthetics: A Cross‐cultural Study Using Visual Attention as Indirect Measure of Preference . 41. Poster session presented at The Scandinavian Workshop on Applied Eye Tracking. SWAET 2018, Frederiksberg, Denmark.