Exploring the Role of Wine Packaging Aesthetics: A Cross‐cultural Study Using Visual Attention as Indirect Measure of Preference

Andrea Ciceri, Vincenzo Russo, Jesper Clement

Research output: Contribution to conferencePosterResearchpeer-review

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Wine consumers rely mainly on the packaging and label to infer the quality of wine and make a choice of a bottle. The results from a study conducted in Denmark and Italy combining traditional questionnaire and a new method based on visual data, reported a comparison in terms of preferences about different wine pack’s elements. The decision‐making process has been explored too.
Original languageEnglish
Publication date2018
Publication statusPublished - 2018
EventThe Scandinavian Workshop on Applied Eye Tracking. SWAET 2018 - Copenhagen Business School, Frederiksberg, Denmark
Duration: 23 Aug 201824 Aug 2018


ConferenceThe Scandinavian Workshop on Applied Eye Tracking. SWAET 2018
LocationCopenhagen Business School
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