Exploring the Role of Wine Packaging Aesthetics: A Cross‐cultural Study Using Visual Attention as Indirect Measure of Preference

Andrea Ciceri; Vincenzo Russo; Jesper Clement

Exploring the Role of Wine Packaging Aesthetics: A Cross‐cultural Study Using Visual Attention as Indirect Measure of Preference

Andrea Ciceri, Vincenzo Russo, Jesper Clement

Department of Marketing

ILUM University

Research output: Contribution to conference › Poster › Research › peer-review

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Abstract

Wine consumers rely mainly on the packaging and label to infer the quality of wine and make a choice of a bottle. The results from a study conducted in Denmark and Italy combining traditional questionnaire and a new method based on visual data, reported a comparison in terms of preferences about different wine pack’s elements. The decision‐making process has been explored too.

Original language	English
Publication date	2018
Publication status	Published - 2018
Event	The Scandinavian Workshop on Applied Eye Tracking. SWAET 2018 - Copenhagen Business School, Frederiksberg, Denmark Duration: 23 Aug 2018 → 24 Aug 2018 https://www.tilmeld.dk/SWAET2018/swaet.html

Conference

Conference	The Scandinavian Workshop on Applied Eye Tracking. SWAET 2018
Location	Copenhagen Business School
Country/Territory	Denmark
City	Frederiksberg
Period	23/08/2018 → 24/08/2018
Internet address	https://www.tilmeld.dk/SWAET2018/swaet.html

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SWAET_2018_abstracts_20180822Final published version, 995 KBLicence: Unspecified

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title = "Exploring the Role of Wine Packaging Aesthetics: A Cross‐cultural Study Using Visual Attention as Indirect Measure of Preference ",

abstract = "Wine consumers rely mainly on the packaging and label to infer the quality of wine and make a choice of a bottle. The results from a study conducted in Denmark and Italy combining traditional questionnaire and a new method based on visual data, reported a comparison in terms of preferences about different wine pack{\textquoteright}s elements. The decision‐making process has been explored too.",

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Exploring the Role of Wine Packaging Aesthetics: A Cross‐cultural Study Using Visual Attention as Indirect Measure of Preference . / Ciceri, Andrea; Russo, Vincenzo; Clement, Jesper.
2018. 41 Poster session presented at The Scandinavian Workshop on Applied Eye Tracking. SWAET 2018, Frederiksberg, Denmark.

Research output: Contribution to conference › Poster › Research › peer-review

TY - CONF

T1 - Exploring the Role of Wine Packaging Aesthetics

T2 - The Scandinavian Workshop on Applied Eye Tracking. SWAET 2018

AU - Ciceri, Andrea

AU - Russo, Vincenzo

AU - Clement, Jesper

PY - 2018

Y1 - 2018

N2 - Wine consumers rely mainly on the packaging and label to infer the quality of wine and make a choice of a bottle. The results from a study conducted in Denmark and Italy combining traditional questionnaire and a new method based on visual data, reported a comparison in terms of preferences about different wine pack’s elements. The decision‐making process has been explored too.

AB - Wine consumers rely mainly on the packaging and label to infer the quality of wine and make a choice of a bottle. The results from a study conducted in Denmark and Italy combining traditional questionnaire and a new method based on visual data, reported a comparison in terms of preferences about different wine pack’s elements. The decision‐making process has been explored too.

M3 - Poster

SP - 41

Y2 - 23 August 2018 through 24 August 2018

ER -