Exploring the Role of Wine Packaging Aesthetics: A Cross‐cultural Study Using Visual Attention as Indirect Measure of Preference

Andrea Ciceri, Vincenzo Russo, Jesper Clement

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Abstract

Wine consumers rely mainly on the packaging and label to infer the quality of wine and make a choice of a bottle. The results from a study conducted in Denmark and Italy combining traditional questionnaire and a new method based on visual data, reported a comparison in terms of preferences about different wine pack’s elements. The decision‐making process has been explored too.
Original languageEnglish
Publication date2018
Publication statusPublished - 2018
EventThe Scandinavian Workshop on Applied Eye Tracking. SWAET 2018 - Copenhagen Business School, Frederiksberg, Denmark
Duration: 23 Aug 201824 Aug 2018
https://www.tilmeld.dk/SWAET2018/swaet.html

Conference

ConferenceThe Scandinavian Workshop on Applied Eye Tracking. SWAET 2018
LocationCopenhagen Business School
CountryDenmark
CityFrederiksberg
Period23/08/201824/08/2018
Internet address

Cite this

Ciceri, A., Russo, V., & Clement, J. (2018). Exploring the Role of Wine Packaging Aesthetics: A Cross‐cultural Study Using Visual Attention as Indirect Measure of Preference . 41. Poster session presented at The Scandinavian Workshop on Applied Eye Tracking. SWAET 2018, Frederiksberg, Denmark.