Exploring the Role of Syntactic Information on User Behavior in Online Social Platforms

Mimmi Sjöklint

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


    The proliferation of information technologies, applications and online services has changed the way users access information. In particular, an increasing amount of users engage with online social platforms on a daily basis where they are exposed to a continuous stream of information. A great deal of this information is available through numbers and numbers as self-representative visualisations such as likes, views, shares, endorsements and diggs, which sparked an interest in its role in influencing users. This study thus explores the role of syntactic information on user behaviour in online social platforms. The investigation introduces a taxonomy based on four categories (push,
    pull, personal, and public) as a possible departure point for discussion. The results suggested that users are particularly interested and motivated by personally attributed syntactical information and claim to dismiss the equivalent of public information. Nevertheless, it became clear that public syntactic information was still unconsciously processed and applied as a measure or benchmark on the online social content.
    Original languageEnglish
    Title of host publicationDIGIT 2013 Proceedings
    Number of pages10
    Place of PublicationAtlanta, GA
    PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
    Publication date2013
    Article number6
    Publication statusPublished - 2013
    EventDIGIT 2013 Workshop: Embracing Theoretical and Methodological Breakthroughs in IT Adoption and Diffusion Research - Grand Visconti Palace Hotel, Milan, Italy
    Duration: 15 Dec 201315 Dec 2013
    Conference number: 18


    WorkshopDIGIT 2013 Workshop
    LocationGrand Visconti Palace Hotel
    Internet address

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