Exploring the influence of reference situations and reference pricing on mobile service user behaviour

    Research output: Contribution to journalJournal articleResearchpeer-review

    Abstract

    Despite widespread proliferation of mobile devices providing access to a variety of advanced and data-rich services, adoption of those services remains low in most of the Western world. Thus, research related to the acceptance and use of mobile technology and services continues to develop. Traditional research in this domain has been useful for exploring adoption and use related to individual technologies or novel services. However, our research efforts indicate that users often reflect on former experiences with similar technologies or services when choosing mobile services. This suggests that when exploring mobile service usage decisions, focus cannot be placed on mobile services alone. Through two longitudinal field studies conducted in Denmark during 2004 and 2005, this article further explores the manner in which users' choices of mobile services are influenced by their reference situations and reference prices. The article suggests that users cognitive referencing is an influential factor that must be considered when exploring their usage behaviour in the mobile services market.

    Despite widespread proliferation of mobile devices providing access to a variety of advanced and data-rich services, adoption of those services remains low in most of the Western world. Thus, research related to the acceptance and use of mobile technology and services continues to develop. Traditional research in this domain has been useful for exploring adoption and use related to individual technologies or novel services. However, our research efforts indicate that users often reflect on former experiences with similar technologies or services when choosing mobile services. This suggests that when exploring mobile service usage decisions, focus cannot be placed on mobile services alone. Through two longitudinal field studies conducted in Denmark during 2004 and 2005, this article further explores the manner in which users' choices of mobile services are influenced by their reference situations and reference prices. The article suggests that users cognitive referencing is an influential factor that must be considered when exploring their usage behaviour in the mobile services market.

    LanguageEnglish
    JournalEuropean Journal of Information Systems
    Volume15
    Issue number3
    Pages285-291
    Number of pages7
    ISSN0960-085X
    DOIs
    StatePublished - 2006

    Keywords

      Cite this

      @article{ed5cbc70f8ad11db9160000ea68e967b,
      title = "Exploring the influence of reference situations and reference pricing on mobile service user behaviour",
      abstract = "Despite widespread proliferation of mobile devices providing access to a variety of advanced and data-rich services, adoption of those services remains low in most of the Western world. Thus, research related to the acceptance and use of mobile technology and services continues to develop. Traditional research in this domain has been useful for exploring adoption and use related to individual technologies or novel services. However, our research efforts indicate that users often reflect on former experiences with similar technologies or services when choosing mobile services. This suggests that when exploring mobile service usage decisions, focus cannot be placed on mobile services alone. Through two longitudinal field studies conducted in Denmark during 2004 and 2005, this article further explores the manner in which users' choices of mobile services are influenced by their reference situations and reference prices. The article suggests that users cognitive referencing is an influential factor that must be considered when exploring their usage behaviour in the mobile services market.",
      keywords = "Mobilkommunikation, Telekommunikationsbranche, Forbrugeradf{\ae}rd, Teknologispredning, Mobiltelefoner, Brugeradf{\ae}rd, Cognitive referencing, Reference price, Mobile services",
      author = "Jennifer Blechar and Ioanna Constantiou and Jan Damsgaard",
      year = "2006",
      doi = "10.1057/palgrave.ejis.3000618",
      language = "English",
      volume = "15",
      pages = "285--291",
      journal = "European Journal of Information Systems",
      issn = "0960-085X",
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      Exploring the influence of reference situations and reference pricing on mobile service user behaviour. / Blechar, Jennifer; Constantiou, Ioanna; Damsgaard, Jan.

      In: European Journal of Information Systems, Vol. 15, No. 3, 2006, p. 285-291.

      Research output: Contribution to journalJournal articleResearchpeer-review

      TY - JOUR

      T1 - Exploring the influence of reference situations and reference pricing on mobile service user behaviour

      AU - Blechar,Jennifer

      AU - Constantiou,Ioanna

      AU - Damsgaard,Jan

      PY - 2006

      Y1 - 2006

      N2 - Despite widespread proliferation of mobile devices providing access to a variety of advanced and data-rich services, adoption of those services remains low in most of the Western world. Thus, research related to the acceptance and use of mobile technology and services continues to develop. Traditional research in this domain has been useful for exploring adoption and use related to individual technologies or novel services. However, our research efforts indicate that users often reflect on former experiences with similar technologies or services when choosing mobile services. This suggests that when exploring mobile service usage decisions, focus cannot be placed on mobile services alone. Through two longitudinal field studies conducted in Denmark during 2004 and 2005, this article further explores the manner in which users' choices of mobile services are influenced by their reference situations and reference prices. The article suggests that users cognitive referencing is an influential factor that must be considered when exploring their usage behaviour in the mobile services market.

      AB - Despite widespread proliferation of mobile devices providing access to a variety of advanced and data-rich services, adoption of those services remains low in most of the Western world. Thus, research related to the acceptance and use of mobile technology and services continues to develop. Traditional research in this domain has been useful for exploring adoption and use related to individual technologies or novel services. However, our research efforts indicate that users often reflect on former experiences with similar technologies or services when choosing mobile services. This suggests that when exploring mobile service usage decisions, focus cannot be placed on mobile services alone. Through two longitudinal field studies conducted in Denmark during 2004 and 2005, this article further explores the manner in which users' choices of mobile services are influenced by their reference situations and reference prices. The article suggests that users cognitive referencing is an influential factor that must be considered when exploring their usage behaviour in the mobile services market.

      KW - Mobilkommunikation

      KW - Telekommunikationsbranche

      KW - Forbrugeradfærd

      KW - Teknologispredning

      KW - Mobiltelefoner

      KW - Brugeradfærd

      KW - Cognitive referencing

      KW - Reference price

      KW - Mobile services

      UR - http://libsearch.cbs.dk/primo_library/libweb/action/dlDisplay.do?docId=dedupmrg1048462344&vid=CBS&afterPDS=true

      U2 - 10.1057/palgrave.ejis.3000618

      DO - 10.1057/palgrave.ejis.3000618

      M3 - Journal article

      VL - 15

      SP - 285

      EP - 291

      JO - European Journal of Information Systems

      T2 - European Journal of Information Systems

      JF - European Journal of Information Systems

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      IS - 3

      ER -