Exploring Marketing-Purchasing Integration in Marketing Service Procurement

Lydia Bals, Evi Hartmann, Thomas Ritter

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2007
Number of pages15
Publication statusPublished - 2007
EventAnnual Conference on Industrial Marketing and Purchasing (IMP) - Manchester, United Kingdom
Duration: 30 Aug 20071 Sep 2007
Conference number: 23

Conference

ConferenceAnnual Conference on Industrial Marketing and Purchasing (IMP)
Number23
CountryUnited Kingdom
CityManchester
Period30/08/200701/09/2007

Keywords

  • Marketing
  • Purchasing
  • Procurement
  • Integration

Cite this