Exploring Marketing-Purchasing Integration in Marketing Service Procurement

Lydia Bals, Evi Hartmann, Thomas Ritter

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2007
Number of pages15
Publication statusPublished - 2007
EventAnnual Conference on Industrial Marketing and Purchasing (IMP) - Manchester, United Kingdom
Duration: 30 Aug 20071 Sep 2007
Conference number: 23

Conference

ConferenceAnnual Conference on Industrial Marketing and Purchasing (IMP)
Number23
CountryUnited Kingdom
CityManchester
Period30/08/200701/09/2007

Keywords

  • Marketing
  • Purchasing
  • Procurement
  • Integration

Cite this

Bals, L., Hartmann, E., & Ritter, T. (2007). Exploring Marketing-Purchasing Integration in Marketing Service Procurement. Paper presented at Annual Conference on Industrial Marketing and Purchasing (IMP), Manchester, United Kingdom.
Bals, Lydia ; Hartmann, Evi ; Ritter, Thomas. / Exploring Marketing-Purchasing Integration in Marketing Service Procurement. Paper presented at Annual Conference on Industrial Marketing and Purchasing (IMP), Manchester, United Kingdom.15 p.
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author = "Lydia Bals and Evi Hartmann and Thomas Ritter",
year = "2007",
language = "English",
note = "null ; Conference date: 30-08-2007 Through 01-09-2007",

}

Bals, L, Hartmann, E & Ritter, T 2007, 'Exploring Marketing-Purchasing Integration in Marketing Service Procurement' Paper presented at, Manchester, United Kingdom, 30/08/2007 - 01/09/2007, .

Exploring Marketing-Purchasing Integration in Marketing Service Procurement. / Bals, Lydia; Hartmann, Evi; Ritter, Thomas.

2007. Paper presented at Annual Conference on Industrial Marketing and Purchasing (IMP), Manchester, United Kingdom.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Exploring Marketing-Purchasing Integration in Marketing Service Procurement

AU - Bals, Lydia

AU - Hartmann, Evi

AU - Ritter, Thomas

PY - 2007

Y1 - 2007

KW - Indkøb

KW - Organisationers købsadfærd

KW - Leverandørsamarbejde

KW - Markedsføring

KW - Købsadfærd

KW - Marketing

KW - Purchasing

KW - Procurement

KW - Integration

UR - http://libsearch.cbs.dk/primo_library/libweb/action/dlDisplay.do?docId=CBS01000362289&vid=CBS&afterPDS=true

M3 - Paper

ER -

Bals L, Hartmann E, Ritter T. Exploring Marketing-Purchasing Integration in Marketing Service Procurement. 2007. Paper presented at Annual Conference on Industrial Marketing and Purchasing (IMP), Manchester, United Kingdom.