Exploring Marketing-Purchasing Integration in Marketing Service Procurement

Lydia Bals; Evi Hartmann; Thomas Ritter

Exploring Marketing-Purchasing Integration in Marketing Service Procurement

Lydia Bals, Evi Hartmann, Thomas Ritter

Department of Marketing

European Business School, Oestrich-Winkel

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2007
Number of pages	15
Publication status	Published - 2007
Event	Annual Conference on Industrial Marketing and Purchasing (IMP) - Manchester, United Kingdom Duration: 30 Aug 2007 → 1 Sept 2007 Conference number: 23

Conference

Conference	Annual Conference on Industrial Marketing and Purchasing (IMP)
Number	23
Country/Territory	United Kingdom
City	Manchester
Period	30/08/2007 → 01/09/2007

Keywords

Marketing
Purchasing
Procurement
Integration

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Cite this

@conference{781a7d20611d11dc9dad000ea68e967b,

title = "Exploring Marketing-Purchasing Integration in Marketing Service Procurement",

keywords = "Indk{\o}b, Organisationers k{\o}bsadf{\ae}rd, Leverand{\o}rsamarbejde, Markedsf{\o}ring, K{\o}bsadf{\ae}rd, Marketing, Purchasing, Procurement, Integration",

author = "Lydia Bals and Evi Hartmann and Thomas Ritter",

year = "2007",

language = "English",

note = "Annual Conference on Industrial Marketing and Purchasing (IMP) ; Conference date: 30-08-2007 Through 01-09-2007",

}

TY - CONF

T1 - Exploring Marketing-Purchasing Integration in Marketing Service Procurement

AU - Bals, Lydia

AU - Hartmann, Evi

AU - Ritter, Thomas

N1 - Conference code: 23

PY - 2007

Y1 - 2007

KW - Indkøb

KW - Organisationers købsadfærd

KW - Leverandørsamarbejde

KW - Markedsføring

KW - Købsadfærd

KW - Marketing

KW - Purchasing

KW - Procurement

KW - Integration

M3 - Paper

T2 - Annual Conference on Industrial Marketing and Purchasing (IMP)

Y2 - 30 August 2007 through 1 September 2007

ER -