Exploring Causes and Potential Solutions for Food Waste among Young Consumers

Jesper Clement*, Gitana Alenčikienė, Inkeri Riipi, Ugnė Starkutė, Kornelija Čepytė, Agnė Buraitytė, Aelita Zabulionė, Alvija Šalaševičienė

*Corresponding author for this work

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Abstract

Young consumers are often described as innovative and concerned about the environment. However, their practices sometimes are not strong enough, which are described as the attitude–behavior gap and are seen in significant amounts of food waste. The objective of this study is to focus on food waste among young consumers in high-income countries and to outline the main determinants of food waste generation. Qualitative data gathered from nine focus groups in Lithuania, Finland and Denmark (2021–2022) contribute to formulating potential intervention to decrease food waste behavior within this segment. The article provides a substantial literature review on food waste and discusses recommendations for possible interventions and further research to solve the attitude–behavior gap. The findings show four specific fields for potential solutions, related to (1) special occasions, (2) assessing food quality, (3) kitchen habits, and (4) shopping habits. Our contribution is discussed at the end of the article.
Original languageEnglish
Article number2570
JournalFoods
Volume12
Issue number13
Number of pages20
ISSN2304-8158
DOIs
Publication statusPublished - Jul 2023

Keywords

  • Food waste
  • Young people
  • Food waste prevention
  • Focus groups
  • Interventions

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