Exploring Carsharing Usage Motives: A Hierarchical Means-end Chain Analysis

Tobias Schaefers*

*Corresponding author for this work

Research output: Contribution to journalJournal articleResearchpeer-review


Recently, carsharing has entered a phase of commercial mainstreaming as carsharing providers and urban transportation planners aim at broadening the customer base. In this context, knowledge about the motives of carsharing usage is essential for further growth. Based on a qualitative means-end chain analysis this paper therefore explores usage motives, thus expanding the existing insights from analyses of usage behavior. In a series of laddering interviews with users of a US carsharing service, the underlying hierarchical motive structure is uncovered and four motivational patterns are identified: value-seeking, convenience, lifestyle, and environmental motives. Implications are drawn for applying these insights.
Original languageEnglish
JournalTransportation Research Part A: Policy and Practice
Pages (from-to)69-77
Number of pages9
Publication statusPublished - Jan 2013
Externally publishedYes


  • Carsharing
  • Cognition
  • Consumer behavior
  • Laddering
  • Means-end chain
  • Qualitative method

Cite this