Exploring Carsharing Usage Motives: A Hierarchical Means-end Chain Analysis

Tobias Schaefers*

*Corresponding author for this work

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

Recently, carsharing has entered a phase of commercial mainstreaming as carsharing providers and urban transportation planners aim at broadening the customer base. In this context, knowledge about the motives of carsharing usage is essential for further growth. Based on a qualitative means-end chain analysis this paper therefore explores usage motives, thus expanding the existing insights from analyses of usage behavior. In a series of laddering interviews with users of a US carsharing service, the underlying hierarchical motive structure is uncovered and four motivational patterns are identified: value-seeking, convenience, lifestyle, and environmental motives. Implications are drawn for applying these insights.
Original languageEnglish
JournalTransportation Research Part A: Policy and Practice
Volume47
Pages (from-to)69-77
Number of pages9
ISSN0965-8564
DOIs
Publication statusPublished - Jan 2013
Externally publishedYes

Keywords

  • Carsharing
  • Cognition
  • Consumer behavior
  • Laddering
  • Means-end chain
  • Qualitative method

Cite this

@article{77969c76b82e49e7adfc95b8c8f7673b,
title = "Exploring Carsharing Usage Motives: A Hierarchical Means-end Chain Analysis",
abstract = "Recently, carsharing has entered a phase of commercial mainstreaming as carsharing providers and urban transportation planners aim at broadening the customer base. In this context, knowledge about the motives of carsharing usage is essential for further growth. Based on a qualitative means-end chain analysis this paper therefore explores usage motives, thus expanding the existing insights from analyses of usage behavior. In a series of laddering interviews with users of a US carsharing service, the underlying hierarchical motive structure is uncovered and four motivational patterns are identified: value-seeking, convenience, lifestyle, and environmental motives. Implications are drawn for applying these insights.",
keywords = "Carsharing, Cognition, Consumer behavior, Laddering, Means-end chain, Qualitative method",
author = "Tobias Schaefers",
year = "2013",
month = "1",
doi = "10.1016/j.tra.2012.10.024",
language = "English",
volume = "47",
pages = "69--77",
journal = "Transportation Research. Part A: Policy & Practice",
issn = "0965-8564",
publisher = "Pergamon Press",

}

Exploring Carsharing Usage Motives : A Hierarchical Means-end Chain Analysis. / Schaefers, Tobias.

In: Transportation Research Part A: Policy and Practice , Vol. 47, 01.2013, p. 69-77.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Exploring Carsharing Usage Motives

T2 - A Hierarchical Means-end Chain Analysis

AU - Schaefers, Tobias

PY - 2013/1

Y1 - 2013/1

N2 - Recently, carsharing has entered a phase of commercial mainstreaming as carsharing providers and urban transportation planners aim at broadening the customer base. In this context, knowledge about the motives of carsharing usage is essential for further growth. Based on a qualitative means-end chain analysis this paper therefore explores usage motives, thus expanding the existing insights from analyses of usage behavior. In a series of laddering interviews with users of a US carsharing service, the underlying hierarchical motive structure is uncovered and four motivational patterns are identified: value-seeking, convenience, lifestyle, and environmental motives. Implications are drawn for applying these insights.

AB - Recently, carsharing has entered a phase of commercial mainstreaming as carsharing providers and urban transportation planners aim at broadening the customer base. In this context, knowledge about the motives of carsharing usage is essential for further growth. Based on a qualitative means-end chain analysis this paper therefore explores usage motives, thus expanding the existing insights from analyses of usage behavior. In a series of laddering interviews with users of a US carsharing service, the underlying hierarchical motive structure is uncovered and four motivational patterns are identified: value-seeking, convenience, lifestyle, and environmental motives. Implications are drawn for applying these insights.

KW - Carsharing

KW - Cognition

KW - Consumer behavior

KW - Laddering

KW - Means-end chain

KW - Qualitative method

UR - https://sfx-45cbs.hosted.exlibrisgroup.com/45cbs?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&ctx_enc=info:ofi/enc:UTF-8&ctx_ver=Z39.88-2004&rfr_id=info:sid/sfxit.com:azlist&sfx.ignore_date_threshold=1&rft.object_id=954925581165&rft.object_portfolio_id=&svc.holdings=yes&svc.fulltext=yes

U2 - 10.1016/j.tra.2012.10.024

DO - 10.1016/j.tra.2012.10.024

M3 - Journal article

AN - SCOPUS:84870699706

VL - 47

SP - 69

EP - 77

JO - Transportation Research. Part A: Policy & Practice

JF - Transportation Research. Part A: Policy & Practice

SN - 0965-8564

ER -