TY - JOUR
T1 - Exploring Carsharing Usage Motives
T2 - A Hierarchical Means-end Chain Analysis
AU - Schaefers, Tobias
PY - 2013/1
Y1 - 2013/1
N2 - Recently, carsharing has entered a phase of commercial mainstreaming as carsharing providers and urban transportation planners aim at broadening the customer base. In this context, knowledge about the motives of carsharing usage is essential for further growth. Based on a qualitative means-end chain analysis this paper therefore explores usage motives, thus expanding the existing insights from analyses of usage behavior. In a series of laddering interviews with users of a US carsharing service, the underlying hierarchical motive structure is uncovered and four motivational patterns are identified: value-seeking, convenience, lifestyle, and environmental motives. Implications are drawn for applying these insights.
AB - Recently, carsharing has entered a phase of commercial mainstreaming as carsharing providers and urban transportation planners aim at broadening the customer base. In this context, knowledge about the motives of carsharing usage is essential for further growth. Based on a qualitative means-end chain analysis this paper therefore explores usage motives, thus expanding the existing insights from analyses of usage behavior. In a series of laddering interviews with users of a US carsharing service, the underlying hierarchical motive structure is uncovered and four motivational patterns are identified: value-seeking, convenience, lifestyle, and environmental motives. Implications are drawn for applying these insights.
KW - Carsharing
KW - Cognition
KW - Consumer behavior
KW - Laddering
KW - Means-end chain
KW - Qualitative method
UR - https://sfx-45cbs.hosted.exlibrisgroup.com/45cbs?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&ctx_enc=info:ofi/enc:UTF-8&ctx_ver=Z39.88-2004&rfr_id=info:sid/sfxit.com:azlist&sfx.ignore_date_threshold=1&rft.object_id=954925581165&rft.object_portfolio_id=&svc.holdings=yes&svc.fulltext=yes
U2 - 10.1016/j.tra.2012.10.024
DO - 10.1016/j.tra.2012.10.024
M3 - Journal article
AN - SCOPUS:84870699706
VL - 47
SP - 69
EP - 77
JO - Transportation Research. Part A: Policy & Practice
JF - Transportation Research. Part A: Policy & Practice
SN - 0965-8564
ER -
