Exploring a Non-Reactive Market Research Method: Evaluating Readership of Circulars by Analyzing Fingerprints

Marcus Schmidt, Niels Krause

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2000
Publication statusPublished - 2000
Externally publishedYes
EventThe 29th EMAC Annual Conference 2000: Marketing in the New Millennium - Erasmus University, Rotterdam, Netherlands
Duration: 23 May 200026 May 2000
Conference number: 29

Conference

ConferenceThe 29th EMAC Annual Conference 2000
Number29
LocationErasmus University
CountryNetherlands
CityRotterdam
Period23/05/200026/05/2000

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