Exploring a Non-Reactive Market Research Method: Evaluating Readership of Circulars by Analyzing Fingerprints

Marcus Schmidt, Niels Krause

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2000
Publication status	Published - 2000
Externally published	Yes
Event	The 29th EMAC Annual Conference 2000: Marketing in the New Millennium - Erasmus University, Rotterdam, Netherlands Duration: 23 May 2000 → 26 May 2000 Conference number: 29

Conference	The 29th EMAC Annual Conference 2000
Number	29
Location	Erasmus University
Country/Territory	Netherlands
City	Rotterdam
Period	23/05/2000 → 26/05/2000

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