Explaining the Gap between Compulsive and Non-Compulsive Buyers Regarding their Actual/Ideal Self-Discrepancies: How Different, Actually, are their Ideal Images?

Susanne Friese

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalAcademy of Marketing Studies Journal
Volume5
Issue number1
Pages (from-to)113-141
ISSN1095-6298
Publication statusPublished - 2001

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