Experiments As Punctuation Devices In The FFE

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The fuzzy front in product development end is frequently mentioned as the mostcritical phase of the innovation, and the five cases of successful design innovations here indicate that experiments and an experimental approach seem to be crucial in this phase. The experiments took various forms, but can be characterized as various forms of prototyping. The analysis demonstrates that prototyping works as a punctuation, as it offers those involved the option of opting out of ongoing processes, routines and engage in experimental behavior by allowing for a freer experimentation with materials, processes, methods to challenge existing knowledge and explore potential solutions. The punctuation - the prototypes - are afterwards folded into the ongoing development processes and the fuzzy front end processes can move on to the next challenge.
Original languageEnglish
Title of host publicationProceedings of the 24th Innovation and Product Development Management Conference
Number of pages10
Place of PublicationBruxelles
PublisherEuropean Institute for Advanced Studies in Management
Publication date2017
Publication statusPublished - 2017
EventThe 24th Innovation and Product Development Management Conference - Reykjavik University, Reykjavik, Iceland
Duration: 11 Jun 201713 Jun 2017
Conference number: 24


ConferenceThe 24th Innovation and Product Development Management Conference
LocationReykjavik University
Internet address
SeriesEIASM Conference Proceedings Series

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