Experimental Evidence on the Impact of Food Advertising on Children’s Knowledge about and Preferences for Healthful Food

Lucia A. Reisch, Wencke Gwozdz, Gianvincenzo Barba, Stefaan De Henauw, Natalia Lascorz, Iris Pigeot

    Research output: Contribution to journalJournal articleResearchpeer-review

    Abstract

    To understand the rising prevalence of childhood obesity in affluent societies, it is necessary to take into account the growing obesity infrastructure,which over past decades has developed into an obesogenic environment. This study examines the effects of one of the constituent factors of consumer societies and a potential contributory factor to childhood obesity: commercial food communication targeted to children. Specifically, it investigates the impact of TV advertising on children’s food knowledge and food preferences and correlates these findings with their weight status. Evaluations of traditional information- and education-based interventions suggest that they may not sustainably change food patterns. Based on prior consumer research, we propose five hypotheses, which we then test using a subsample from the IDEFICS study, a large-scale pan-European intervention study on childhood obesity. The results indicate that advertising has divergent effects on children’s food knowledge and preferences and that food knowledge is unrelated to food preferences.This finding has important implications for both future research and public policy.
    To understand the rising prevalence of childhood obesity in affluent societies, it is necessary to take into account the growing obesity infrastructure,which over past decades has developed into an obesogenic environment. This study examines the effects of one of the constituent factors of consumer societies and a potential contributory factor to childhood obesity: commercial food communication targeted to children. Specifically, it investigates the impact of TV advertising on children’s food knowledge and food preferences and correlates these findings with their weight status. Evaluations of traditional information- and education-based interventions suggest that they may not sustainably change food patterns. Based on prior consumer research, we propose five hypotheses, which we then test using a subsample from the IDEFICS study, a large-scale pan-European intervention study on childhood obesity. The results indicate that advertising has divergent effects on children’s food knowledge and preferences and that food knowledge is unrelated to food preferences.This finding has important implications for both future research and public policy.
    LanguageEnglish
    Article number408582
    JournalJournal of Obesity
    Volume2013
    Number of pages13
    ISSN2090-0708
    DOIs
    StatePublished - 2013

    Cite this

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    title = "Experimental Evidence on the Impact of Food Advertising on Children’s Knowledge about and Preferences for Healthful Food",
    abstract = "To understand the rising prevalence of childhood obesity in affluent societies, it is necessary to take into account the growing obesity infrastructure,which over past decades has developed into an obesogenic environment. This study examines the effects of one of the constituent factors of consumer societies and a potential contributory factor to childhood obesity: commercial food communication targeted to children. Specifically, it investigates the impact of TV advertising on children’s food knowledge and food preferences and correlates these findings with their weight status. Evaluations of traditional information- and education-based interventions suggest that they may not sustainably change food patterns. Based on prior consumer research, we propose five hypotheses, which we then test using a subsample from the IDEFICS study, a large-scale pan-European intervention study on childhood obesity. The results indicate that advertising has divergent effects on children’s food knowledge and preferences and that food knowledge is unrelated to food preferences.This finding has important implications for both future research and public policy.",
    author = "Reisch, {Lucia A.} and Wencke Gwozdz and Gianvincenzo Barba and Henauw, {Stefaan De} and Natalia Lascorz and Iris Pigeot",
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    Experimental Evidence on the Impact of Food Advertising on Children’s Knowledge about and Preferences for Healthful Food. / Reisch, Lucia A.; Gwozdz, Wencke; Barba, Gianvincenzo ; Henauw, Stefaan De ; Lascorz, Natalia ; Pigeot, Iris .

    In: Journal of Obesity, Vol. 2013, 408582, 2013.

    Research output: Contribution to journalJournal articleResearchpeer-review

    TY - JOUR

    T1 - Experimental Evidence on the Impact of Food Advertising on Children’s Knowledge about and Preferences for Healthful Food

    AU - Reisch,Lucia A.

    AU - Gwozdz,Wencke

    AU - Barba,Gianvincenzo

    AU - Henauw,Stefaan De

    AU - Lascorz,Natalia

    AU - Pigeot,Iris

    N1 - Article ID 408582

    PY - 2013

    Y1 - 2013

    N2 - To understand the rising prevalence of childhood obesity in affluent societies, it is necessary to take into account the growing obesity infrastructure,which over past decades has developed into an obesogenic environment. This study examines the effects of one of the constituent factors of consumer societies and a potential contributory factor to childhood obesity: commercial food communication targeted to children. Specifically, it investigates the impact of TV advertising on children’s food knowledge and food preferences and correlates these findings with their weight status. Evaluations of traditional information- and education-based interventions suggest that they may not sustainably change food patterns. Based on prior consumer research, we propose five hypotheses, which we then test using a subsample from the IDEFICS study, a large-scale pan-European intervention study on childhood obesity. The results indicate that advertising has divergent effects on children’s food knowledge and preferences and that food knowledge is unrelated to food preferences.This finding has important implications for both future research and public policy.

    AB - To understand the rising prevalence of childhood obesity in affluent societies, it is necessary to take into account the growing obesity infrastructure,which over past decades has developed into an obesogenic environment. This study examines the effects of one of the constituent factors of consumer societies and a potential contributory factor to childhood obesity: commercial food communication targeted to children. Specifically, it investigates the impact of TV advertising on children’s food knowledge and food preferences and correlates these findings with their weight status. Evaluations of traditional information- and education-based interventions suggest that they may not sustainably change food patterns. Based on prior consumer research, we propose five hypotheses, which we then test using a subsample from the IDEFICS study, a large-scale pan-European intervention study on childhood obesity. The results indicate that advertising has divergent effects on children’s food knowledge and preferences and that food knowledge is unrelated to food preferences.This finding has important implications for both future research and public policy.

    U2 - 10.1155/2013/408582

    DO - 10.1155/2013/408582

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    JO - Journal of Obesity

    T2 - Journal of Obesity

    JF - Journal of Obesity

    SN - 2090-0708

    M1 - 408582

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