Experiential Discourse in Marketing: A Methodical Inquiry Into Practice and Theory

Lynn Kahle

Research output: Book/ReportPh.D. thesisResearch

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Original languageEnglish
Place of PublicationFrederiksberg
PublisherCopenhagen Business School [Phd]
Number of pages220
ISBN (Print)9788792842404
ISBN (Electronic)9788792842411
Publication statusPublished - 2012
SeriesPhD series
Number7.2012
ISSN0906-6934

Cite this

Kahle, L. (2012). Experiential Discourse in Marketing: A Methodical Inquiry Into Practice and Theory. Frederiksberg: Copenhagen Business School [Phd]. PhD series, No. 7.2012