Abstract
Prior research on servitization generally adopts a provider perspective to examine the selling and provision of servitized offerings. However a lack of understanding, both in academia and practice, is evident about the buying decision from a customer perspective. In particular, it is necessary to identify and examine the emergent customer needs for different servitized offerings. Hence, building on a large-scale survey of 325 respondents, this research examines the needs of different customer centers (i.e. buyers and users) with respect to basic, intermediate and advanced servitized offerings.
| Original language | English |
|---|---|
| Publication date | 2016 |
| Number of pages | 3 |
| Publication status | Published - 2016 |
| Event | 5th World Conference on Production and Operations Management. P&OM 2016 - Havana International Conference Centre, Havana, Cuba Duration: 6 Sept 2016 → 10 Sept 2016 Conference number: 5 http://www.pomhabana2016.com/ |
Conference
| Conference | 5th World Conference on Production and Operations Management. P&OM 2016 |
|---|---|
| Number | 5 |
| Location | Havana International Conference Centre |
| Country/Territory | Cuba |
| City | Havana |
| Period | 06/09/2016 → 10/09/2016 |
| Internet address |
Keywords
- Servitization
- Customer needs
- Buying centres