@inbook{7a1bee00fa864b2dae7637cd79106709,
title = "Examining Branding in Organizations by Using Critical Organizational Ethnography",
author = "Sanne Frandsen and Dan K{\"a}rreman",
year = "2016",
doi = "10.4324/9781315677279",
language = "English",
isbn = "9781138935594",
series = "Routledge Studies in Management, Organizations and Society",
publisher = "Routledge",
number = "38",
pages = "56--78",
editor = "Pedersen, {Anne Reff } and Humle, {Didde Maria}",
booktitle = "Doing Organizational Ethnography",
address = "United Kingdom",
}