Evolution of Business Models: A Case Study of SAP

Michelle C. Antero; Jonas Hedman; Stefan Henningsson

Evolution of Business Models: A Case Study of SAP

Michelle C. Antero, Jonas Hedman, Stefan Henningsson

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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Abstract

The ERP industry has undergone dramatic changes over the past decades due to changing market demands, thereby creating new challenges and opportunities, which have to be managed by ERP vendors. This paper inquires into the necessary evolution of business models in a technology-intensive industry (e.g., develop new offerings, engage in partnerships, and the utilize new sales channels). This paper draws from strategy process perspective to develop an evolutionary business model (EBM) framework that explains the components and processes involved. The framework is then applied to a longitudinal case study of SAP to explain how its success in a technology-intensive industry hinges on its ability to reconfigure its business model. The paper contributes to the extant literature on business models in two ways: first, by identifying and explaining the need for an evolutionary perspective; and second, by adopting different value configurations to reflect the convergence of customers, suppliers and vendors.

Original language	English
Title of host publication	ECIS 2013 Proceedings
Number of pages	12
Place of Publication	Atlanta, GA
Publisher	Association for Information Systems. AIS Electronic Library (AISeL)
Publication date	2013
Article number	Paper 204
ISBN (Print)	9783834924421
Publication status	Published - 2013
Event	The 21st European Conference on Information Systems (ECIS) 2013 - Utrecht University, Utrecht Science Park 'de Uithof', Utrecht, Netherlands Duration: 5 Jun 2013 → 8 Jun 2013 Conference number: 21 https://sites.google.com/site/ecis2013nl/home

Conference

Conference	The 21st European Conference on Information Systems (ECIS) 2013
Number	21
Location	Utrecht University, Utrecht Science Park 'de Uithof'
Country/Territory	Netherlands
City	Utrecht
Period	05/06/2013 → 08/06/2013
Internet address	https://sites.google.com/site/ecis2013nl/home

Series	Proceedings of the European Conference on Information Systems
ISSN	0000-0034

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title = "Evolution of Business Models: A Case Study of SAP",

abstract = "The ERP industry has undergone dramatic changes over the past decades due to changing market demands, thereby creating new challenges and opportunities, which have to be managed by ERP vendors. This paper inquires into the necessary evolution of business models in a technology-intensive industry (e.g., develop new offerings, engage in partnerships, and the utilize new sales channels). This paper draws from strategy process perspective to develop an evolutionary business model (EBM) framework that explains the components and processes involved. The framework is then applied to a longitudinal case study of SAP to explain how its success in a technology-intensive industry hinges on its ability to reconfigure its business model. The paper contributes to the extant literature on business models in two ways: first, by identifying and explaining the need for an evolutionary perspective; and second, by adopting different value configurations to reflect the convergence of customers, suppliers and vendors. ",

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author = "Antero, {Michelle C.} and Jonas Hedman and Stefan Henningsson",

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booktitle = "ECIS 2013 Proceedings",

publisher = "Association for Information Systems. AIS Electronic Library (AISeL)",

note = "The 21st European Conference on Information Systems (ECIS) 2013 ; Conference date: 05-06-2013 Through 08-06-2013",

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Antero, MC, Hedman, J & Henningsson, S 2013, Evolution of Business Models: A Case Study of SAP. in ECIS 2013 Proceedings., Paper 204, Association for Information Systems. AIS Electronic Library (AISeL), Atlanta, GA, Proceedings of the European Conference on Information Systems, The 21st European Conference on Information Systems (ECIS) 2013, Utrecht, Netherlands, 05/06/2013.

Evolution of Business Models: A Case Study of SAP. / Antero, Michelle C.; Hedman, Jonas ; Henningsson, Stefan.
ECIS 2013 Proceedings. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL), 2013. Paper 204 (Proceedings of the European Conference on Information Systems).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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AB - The ERP industry has undergone dramatic changes over the past decades due to changing market demands, thereby creating new challenges and opportunities, which have to be managed by ERP vendors. This paper inquires into the necessary evolution of business models in a technology-intensive industry (e.g., develop new offerings, engage in partnerships, and the utilize new sales channels). This paper draws from strategy process perspective to develop an evolutionary business model (EBM) framework that explains the components and processes involved. The framework is then applied to a longitudinal case study of SAP to explain how its success in a technology-intensive industry hinges on its ability to reconfigure its business model. The paper contributes to the extant literature on business models in two ways: first, by identifying and explaining the need for an evolutionary perspective; and second, by adopting different value configurations to reflect the convergence of customers, suppliers and vendors.

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