Evolution of Business Models: A Case Study of SAP

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Abstract

    The ERP industry has undergone dramatic changes over the past decades due to changing market demands, thereby creating new challenges and opportunities, which have to be managed by ERP vendors. This paper inquires into the necessary evolution of business models in a technology-intensive industry (e.g., develop new offerings, engage in partnerships, and the utilize new sales channels). This paper draws from strategy process perspective to develop an evolutionary business model (EBM) framework that explains the components and processes involved. The framework is then applied to a longitudinal case study of SAP to explain how its success in a technology-intensive industry hinges on its ability to reconfigure its business model. The paper contributes to the extant literature on business models in two ways: first, by identifying and explaining the need for an evolutionary perspective; and second, by adopting different value configurations to reflect the convergence of customers, suppliers and vendors.
    The ERP industry has undergone dramatic changes over the past decades due to changing market demands, thereby creating new challenges and opportunities, which have to be managed by ERP vendors. This paper inquires into the necessary evolution of business models in a technology-intensive industry (e.g., develop new offerings, engage in partnerships, and the utilize new sales channels). This paper draws from strategy process perspective to develop an evolutionary business model (EBM) framework that explains the components and processes involved. The framework is then applied to a longitudinal case study of SAP to explain how its success in a technology-intensive industry hinges on its ability to reconfigure its business model. The paper contributes to the extant literature on business models in two ways: first, by identifying and explaining the need for an evolutionary perspective; and second, by adopting different value configurations to reflect the convergence of customers, suppliers and vendors.

    Conference

    ConferenceThe 21st European Conference on Information Systems (ECIS) 2013
    Number21
    LocationUtrecht University, Utrecht Science Park 'de Uithof'
    CountryNetherlands
    CityUtrecht
    Period05/06/201308/06/2013
    Internet address
    SeriesProceedings of the European Conference on Information Systems
    ISSN0000-0034

    Keywords

      Cite this

      Antero, M. C., Hedman, J., & Henningsson, S. (2013). Evolution of Business Models: A Case Study of SAP. In ECIS 2013 Proceedings [Paper 204] Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL). Proceedings of the European Conference on Information Systems
      Antero, Michelle C. ; Hedman, Jonas ; Henningsson, Stefan. / Evolution of Business Models : A Case Study of SAP. ECIS 2013 Proceedings. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2013. (Proceedings of the European Conference on Information Systems).
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      title = "Evolution of Business Models: A Case Study of SAP",
      abstract = "The ERP industry has undergone dramatic changes over the past decades due to changing market demands, thereby creating new challenges and opportunities, which have to be managed by ERP vendors. This paper inquires into the necessary evolution of business models in a technology-intensive industry (e.g., develop new offerings, engage in partnerships, and the utilize new sales channels). This paper draws from strategy process perspective to develop an evolutionary business model (EBM) framework that explains the components and processes involved. The framework is then applied to a longitudinal case study of SAP to explain how its success in a technology-intensive industry hinges on its ability to reconfigure its business model. The paper contributes to the extant literature on business models in two ways: first, by identifying and explaining the need for an evolutionary perspective; and second, by adopting different value configurations to reflect the convergence of customers, suppliers and vendors.",
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      author = "Antero, {Michelle C.} and Jonas Hedman and Stefan Henningsson",
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      publisher = "Association for Information Systems. AIS Electronic Library (AISeL)",

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      Antero, MC, Hedman, J & Henningsson, S 2013, Evolution of Business Models: A Case Study of SAP. in ECIS 2013 Proceedings., Paper 204, Association for Information Systems. AIS Electronic Library (AISeL), Atlanta, GA, Proceedings of the European Conference on Information Systems, Utrecht, Netherlands, 05/06/2013.

      Evolution of Business Models : A Case Study of SAP. / Antero, Michelle C.; Hedman, Jonas; Henningsson, Stefan.

      ECIS 2013 Proceedings. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2013. Paper 204.

      Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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      AU - Hedman,Jonas

      AU - Henningsson,Stefan

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      N2 - The ERP industry has undergone dramatic changes over the past decades due to changing market demands, thereby creating new challenges and opportunities, which have to be managed by ERP vendors. This paper inquires into the necessary evolution of business models in a technology-intensive industry (e.g., develop new offerings, engage in partnerships, and the utilize new sales channels). This paper draws from strategy process perspective to develop an evolutionary business model (EBM) framework that explains the components and processes involved. The framework is then applied to a longitudinal case study of SAP to explain how its success in a technology-intensive industry hinges on its ability to reconfigure its business model. The paper contributes to the extant literature on business models in two ways: first, by identifying and explaining the need for an evolutionary perspective; and second, by adopting different value configurations to reflect the convergence of customers, suppliers and vendors.

      AB - The ERP industry has undergone dramatic changes over the past decades due to changing market demands, thereby creating new challenges and opportunities, which have to be managed by ERP vendors. This paper inquires into the necessary evolution of business models in a technology-intensive industry (e.g., develop new offerings, engage in partnerships, and the utilize new sales channels). This paper draws from strategy process perspective to develop an evolutionary business model (EBM) framework that explains the components and processes involved. The framework is then applied to a longitudinal case study of SAP to explain how its success in a technology-intensive industry hinges on its ability to reconfigure its business model. The paper contributes to the extant literature on business models in two ways: first, by identifying and explaining the need for an evolutionary perspective; and second, by adopting different value configurations to reflect the convergence of customers, suppliers and vendors.

      KW - Business Models

      KW - ERP

      KW - SAP

      M3 - Article in proceedings

      SN - 9783834924421

      BT - ECIS 2013 Proceedings

      PB - Association for Information Systems. AIS Electronic Library (AISeL)

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      Antero MC, Hedman J, Henningsson S. Evolution of Business Models: A Case Study of SAP. In ECIS 2013 Proceedings. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL). 2013. Paper 204. (Proceedings of the European Conference on Information Systems).