Evaluations of Iconic Versus Genuine Experiences Depend on Attitude Functions

Ezgi  Merdin; Gülen Sarial Abi; Kathleen D. Vohs; Zeynep  Gürhan-Canli

Evaluations of Iconic Versus Genuine Experiences Depend on Attitude Functions

Ezgi Merdin, Gülen Sarial Abi, Kathleen D. Vohs, Zeynep Gürhan-Canli

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

Abstract

In this research, we first define fake experiences as the replica of the original experience and provide a brief conceptually discussion. Then, through a series of three studies, using attitude functions theory, we provide insight into attitude functions and advertising appeals for this kind of experiences.

Original language	English
Title of host publication	NA - Advances in Consumer Research
Editors	June Cotte, Stacy Wood
Number of pages	2
Volume	42
Place of Publication	Duluth
Publisher	Association for Consumer Research
Publication date	2014
Pages	610-611
Publication status	Published - 2014
Externally published	Yes

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https://www.acrwebsite.org/volumes/1016971/volumes/v42/NA-42Licence: Unspecified

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Cite this

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title = "Evaluations of Iconic Versus Genuine Experiences Depend on Attitude Functions",

abstract = "In this research, we first define fake experiences as the replica of the original experience and provide a brief conceptually discussion. Then, through a series of three studies, using attitude functions theory, we provide insight into attitude functions and advertising appeals for this kind of experiences.",

author = "Ezgi Merdin and Abi, {G{\"u}len Sarial} and Vohs, {Kathleen D.} and Zeynep G{\"u}rhan-Canli",

year = "2014",

language = "English",

volume = "42",

pages = "610--611",

editor = "June Cotte and Stacy Wood",

booktitle = "NA - Advances in Consumer Research",

publisher = "Association for Consumer Research",

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}

Evaluations of Iconic Versus Genuine Experiences Depend on Attitude Functions. / Merdin, Ezgi ; Abi, Gülen Sarial; Vohs, Kathleen D. et al.
NA - Advances in Consumer Research. ed. / June Cotte; Stacy Wood. Vol. 42 Duluth: Association for Consumer Research, 2014. p. 610-611.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

TY - GEN

T1 - Evaluations of Iconic Versus Genuine Experiences Depend on Attitude Functions

AU - Merdin, Ezgi

AU - Abi, Gülen Sarial

AU - Vohs, Kathleen D.

AU - Gürhan-Canli, Zeynep

PY - 2014

Y1 - 2014

N2 - In this research, we first define fake experiences as the replica of the original experience and provide a brief conceptually discussion. Then, through a series of three studies, using attitude functions theory, we provide insight into attitude functions and advertising appeals for this kind of experiences.

AB - In this research, we first define fake experiences as the replica of the original experience and provide a brief conceptually discussion. Then, through a series of three studies, using attitude functions theory, we provide insight into attitude functions and advertising appeals for this kind of experiences.

M3 - Article in proceedings

VL - 42

SP - 610

EP - 611

BT - NA - Advances in Consumer Research

A2 - Cotte, June

A2 - Wood, Stacy

PB - Association for Consumer Research

CY - Duluth

ER -