Evaluations of Iconic Versus Genuine Experiences Depend on Attitude Functions

Ezgi Merdin, Gülen Sarial Abi, Kathleen D. Vohs, Zeynep Gürhan-Canli

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch


In this research, we first define fake experiences as the replica of the original experience and provide a brief conceptually discussion. Then, through a series of three studies, using attitude functions theory, we provide insight into attitude functions and advertising appeals for this kind of experiences.
Original languageEnglish
Title of host publicationNA - Advances in Consumer Research
EditorsJune Cotte, Stacy Wood
Number of pages2
Place of PublicationDuluth
PublisherAssociation for Consumer Research
Publication date2014
Publication statusPublished - 2014
Externally publishedYes

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