In this research, we first define fake experiences as the replica of the original experience and provide a brief conceptually discussion. Then, through a series of three studies, using attitude functions theory, we provide insight into attitude functions and advertising appeals for this kind of experiences.
|Title of host publication||NA - Advances in Consumer Research|
|Editors||June Cotte, Stacy Wood|
|Number of pages||2|
|Place of Publication||Duluth|
|Publisher||Association for Consumer Research|
|Publication status||Published - 2014|