Abstract
This chapter discusses the fundamental role of the match of firm and customer resource utilization capabilities for organizational effectiveness in value co-creation with a marketing perspective. A model is developed by applying both internal and external approaches to provide firms with an integrative strategic tool for evaluating their current value creation effectiveness. The proposed model maps out the emergence of different types of value based on the extent that firm and customers' resource utilization capabilities match.
| Original language | English |
|---|---|
| Title of host publication | Promoting Value Creation Through Organizational Effectiveness and Development |
| Editors | Thais González-Torres, José-Luis Rodríguez-Sánchez |
| Number of pages | 22 |
| Place of Publication | Hershey, PA |
| Publisher | IGI global |
| Publication date | 2024 |
| Pages | 68-89 |
| Chapter | 4 |
| ISBN (Print) | 9781668484791, 166848479X |
| ISBN (Electronic) | 9781668484814 |
| DOIs | |
| Publication status | Published - 2024 |