Evaluating Match of Firm and Customer Resources to Maximize Value

Ebru Kuzgun, Gulden Asugman

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review


This chapter discusses the fundamental role of the match of firm and customer resource utilization capabilities for organizational effectiveness in value co-creation with a marketing perspective. A model is developed by applying both internal and external approaches to provide firms with an integrative strategic tool for evaluating their current value creation effectiveness. The proposed model maps out the emergence of different types of value based on the extent that firm and customers' resource utilization capabilities match.
Original languageEnglish
Title of host publicationPromoting Value Creation Through Organizational Effectiveness and Development
EditorsThais González-Torres, José-Luis Rodríguez-Sánchez
Number of pages22
Place of PublicationHershey, PA
PublisherIGI global
Publication date2024
ISBN (Print)9781668484791, 166848479X
ISBN (Electronic)9781668484814
Publication statusPublished - 2024

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