Euphemisms and Hypocrisy in Corporate Philanthropy

Anders la Cour, Joakim Kromann

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

Over the past two decades, a growing number of large multinational corporations have come to view philanthropy as an important part of their business operations. This has stimulated research on the many different strategies that are pursued by these corporations in their attempts to become more philanthropic while remaining economically responsible. In this situation, some researchers have argued, corporations run the risk of being caught out as hypocrites. Through an analysis of the corporate social responsibility reports of the biggest multinational corporations, this article shows how the risk of hypocrisy is managed communicatively through the use of euphemisms. The article argues that the use of euphemisms makes it possible to communicate both economically and philanthropically without manifest contradictions. Euphemisms, however, are also risky in their own right.
Original languageEnglish
JournalBusiness Ethics
Volume20
Issue number3
Pages (from-to)267-279
ISSN0962-8770
DOIs
Publication statusPublished - Jul 2011

Cite this

la Cour, Anders ; Kromann, Joakim. / Euphemisms and Hypocrisy in Corporate Philanthropy. In: Business Ethics. 2011 ; Vol. 20, No. 3. pp. 267-279.
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Euphemisms and Hypocrisy in Corporate Philanthropy. / la Cour, Anders; Kromann, Joakim.

In: Business Ethics, Vol. 20, No. 3, 07.2011, p. 267-279.

Research output: Contribution to journalJournal articleResearchpeer-review

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