Ethics in Marketing Research

Marcus Schmidt

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

Original languageEnglish
Title of host publicationWiley International Encyclopedia of Marketing : Volume 2. Marketing Research
EditorsWagner A. Kamakura
Place of PublicationHoboken, NJ
PublisherWiley
Publication date2011
Pages79-89
ISBN (Electronic)9781444316568
DOIs
Publication statusPublished - 2011

Cite this

Schmidt, M. (2011). Ethics in Marketing Research. In W. A. Kamakura (Ed.), Wiley International Encyclopedia of Marketing: Volume 2. Marketing Research (pp. 79-89). Wiley. https://doi.org/10.1002/9781444316568