Original language | English |
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Title of host publication | Wiley International Encyclopedia of Marketing : Volume 2. Marketing Research |
Editors | Wagner A. Kamakura |
Place of Publication | Hoboken, NJ |
Publisher | Wiley |
Publication date | 2011 |
Pages | 79-89 |
ISBN (Electronic) | 9781444316568 |
DOIs | |
Publication status | Published - 2011 |
Ethics in Marketing Research
Marcus Schmidt
Research output: Chapter in Book/Report/Conference proceeding › Encyclopedia chapter › Research › peer-review