Ethics in Marketing Research

Marcus Schmidt

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

Original languageEnglish
Title of host publicationWiley International Encyclopedia of Marketing : Volume 2. Marketing Research
EditorsWagner A. Kamakura
Place of PublicationHoboken, NJ
PublisherWiley
Publication date2011
Pages79-89
ISBN (Electronic)9781444316568
DOIs
Publication statusPublished - 2011

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