Ethics in Marketing Research

Marcus Schmidt

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

Original languageEnglish
Title of host publicationWiley International Encyclopedia of Marketing : Volume 2. Marketing Research
EditorsWagner A. Kamakura
Place of PublicationHoboken, NJ
PublisherWiley
Publication date2011
Pages79-89
ISBN (Electronic)9781444316568
DOIs
Publication statusPublished - 2011

Cite this

Schmidt, M. (2011). Ethics in Marketing Research. In W. A. Kamakura (Ed.), Wiley International Encyclopedia of Marketing: Volume 2. Marketing Research (pp. 79-89). Hoboken, NJ: Wiley. https://doi.org/10.1002/9781444316568
Schmidt, Marcus. / Ethics in Marketing Research. Wiley International Encyclopedia of Marketing: Volume 2. Marketing Research. editor / Wagner A. Kamakura. Hoboken, NJ : Wiley, 2011. pp. 79-89
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Schmidt, M 2011, Ethics in Marketing Research. in WA Kamakura (ed.), Wiley International Encyclopedia of Marketing: Volume 2. Marketing Research. Wiley, Hoboken, NJ, pp. 79-89. https://doi.org/10.1002/9781444316568

Ethics in Marketing Research. / Schmidt, Marcus.

Wiley International Encyclopedia of Marketing: Volume 2. Marketing Research. ed. / Wagner A. Kamakura. Hoboken, NJ : Wiley, 2011. p. 79-89.

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

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Schmidt M. Ethics in Marketing Research. In Kamakura WA, editor, Wiley International Encyclopedia of Marketing: Volume 2. Marketing Research. Hoboken, NJ: Wiley. 2011. p. 79-89 https://doi.org/10.1002/9781444316568