Estimation of Emotional and Evaluating Effects of Sports Sponsorships

Flemming Hansen, Jens Halling, Gitte Bach Lauritsen

Research output: Contribution to journal › Conference article in journal › Research › peer-review

Original language	English
Book series	European Advances in Consumer Research
Volume	5
Pages (from-to)	310-317
ISSN	0098-9258
Publication status	Published - 2001

Access to Document

@inproceedings{fe409cf0c02211db9769000ea68e967b,

title = "Estimation of Emotional and Evaluating Effects of Sports Sponsorships",

author = "Flemming Hansen and Jens Halling and \{Bach Lauritsen\}, Gitte",

year = "2001",

language = "English",

volume = "5",

pages = "310--317",

journal = "European Advances in Consumer Research",

issn = "0098-9258",

publisher = "Association",

}