Estimation of Emotional and Evaluating Effects of Sports Sponsorships

Flemming Hansen; Jens Halling

Estimation of Emotional and Evaluating Effects of Sports Sponsorships

Flemming Hansen, Jens Halling

Department of Marketing

Research output: Working paper › Research

Original language	English
Place of Publication	København
Number of pages	17
Publication status	Published - 2000

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title = "Estimation of Emotional and Evaluating Effects of Sports Sponsorships",

keywords = "Emotioner, Reklameeffekt, M{\aa}ling, Sportssponsering",

author = "Flemming Hansen and Jens Halling",

note = "Opstilling: 659.41 han L{\o}be nr.: 0017017 Generelle noter: Findes ogs{\aa} i Rethinking European Marketing Proceedings from the 30th EMAC conference May 8th-11th 2001, Bergen",

year = "2000",

language = "English",

type = "WorkingPaper",

}

TY - UNPB

T1 - Estimation of Emotional and Evaluating Effects of Sports Sponsorships

AU - Hansen, Flemming

AU - Halling, Jens

N1 - Opstilling: 659.41 han Løbe nr.: 0017017 Generelle noter: Findes også i Rethinking European Marketing Proceedings from the 30th EMAC conference May 8th-11th 2001, Bergen

PY - 2000

Y1 - 2000

KW - Emotioner

KW - Reklameeffekt

KW - Måling

KW - Sportssponsering

M3 - Working paper

BT - Estimation of Emotional and Evaluating Effects of Sports Sponsorships

CY - København

ER -