Estimation of Emotional and Evaluating Effects of Sports Sponsorships

Flemming Hansen; Jens Halling

Estimation of Emotional and Evaluating Effects of Sports Sponsorships

Flemming Hansen, Jens Halling

Department of Marketing

Research output: Working paper › Research

Original language	English
Place of Publication	København
Number of pages	17
Publication status	Published - 2000

Cite this

Hansen, F., & Halling, J. (2000). Estimation of Emotional and Evaluating Effects of Sports Sponsorships.

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title = "Estimation of Emotional and Evaluating Effects of Sports Sponsorships",

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author = "Flemming Hansen and Jens Halling",

note = "Opstilling: 659.41 han L{\o}be nr.: 0017017 Generelle noter: Findes ogs{\aa} i Rethinking European Marketing Proceedings from the 30th EMAC conference May 8th-11th 2001, Bergen",

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