Estimation of Emotional and Evaluating Effects of Sports Sponsorships

Flemming Hansen, Jens Halling

Research output: Working paperResearch

Original languageEnglish
Place of PublicationKøbenhavn
Number of pages17
Publication statusPublished - 2000

Cite this

Hansen, F., & Halling, J. (2000). Estimation of Emotional and Evaluating Effects of Sports Sponsorships. København.
Hansen, Flemming ; Halling, Jens. / Estimation of Emotional and Evaluating Effects of Sports Sponsorships. København, 2000.
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title = "Estimation of Emotional and Evaluating Effects of Sports Sponsorships",
keywords = "Emotioner, Reklameeffekt, M{\aa}ling, Sportssponsering",
author = "Flemming Hansen and Jens Halling",
note = "Opstilling: 659.41 han L{\o}be nr.: 0017017 Generelle noter: Findes ogs{\aa} i Rethinking European Marketing Proceedings from the 30th EMAC conference May 8th-11th 2001, Bergen",
year = "2000",
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Estimation of Emotional and Evaluating Effects of Sports Sponsorships. / Hansen, Flemming; Halling, Jens.

København, 2000.

Research output: Working paperResearch

TY - UNPB

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AU - Hansen, Flemming

AU - Halling, Jens

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PY - 2000

Y1 - 2000

KW - Emotioner

KW - Reklameeffekt

KW - Måling

KW - Sportssponsering

M3 - Working paper

BT - Estimation of Emotional and Evaluating Effects of Sports Sponsorships

CY - København

ER -