Estimation of Emotional and Evaluating Effects of Sports Sponsorships

Flemming Hansen, Jens Halling, Gitte Bach Lauritsen

Research output: Contribution to journalConference article in journalResearchpeer-review

Original languageEnglish
Book seriesEuropean Advances in Consumer Research
Volume5
Pages (from-to)310-317
ISSN0098-9258
Publication statusPublished - 2001

Cite this

Hansen, Flemming ; Halling, Jens ; Bach Lauritsen, Gitte. / Estimation of Emotional and Evaluating Effects of Sports Sponsorships. In: European Advances in Consumer Research. 2001 ; Vol. 5. pp. 310-317.
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Hansen, F, Halling, J & Bach Lauritsen, G 2001, 'Estimation of Emotional and Evaluating Effects of Sports Sponsorships', European Advances in Consumer Research, vol. 5, pp. 310-317.

Estimation of Emotional and Evaluating Effects of Sports Sponsorships. / Hansen, Flemming; Halling, Jens; Bach Lauritsen, Gitte.

In: European Advances in Consumer Research, Vol. 5, 2001, p. 310-317.

Research output: Contribution to journalConference article in journalResearchpeer-review

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