Esencia de marca

Mary Jo Hatch; Majken Schultz

Esencia de marca

Mary Jo Hatch
, Majken Schultz

Department of Organization

University of Virginia

Research output: Book/Report › Book › Research › peer-review

Translated title of the contribution	Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Original language	Spanish

Place of Publication	Madrid
Publisher	LID Editorial
Number of pages	262
ISBN (Print)	9788483561898
Publication status	Published - 2010

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Cite this

@book{b35cde63f3d74f97a00ef6ce340cfd57,

title = "Esencia de marca",

author = "Hatch, \{Mary Jo\} and Majken Schultz",

note = "Spanish edition of {"}Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding{"} (2008).",

year = "2010",

language = "Spansk",

isbn = "9788483561898",

publisher = "LID Editorial",

address = "Spanien",

}