Esencia de marca

Mary Jo Hatch, Majken Schultz

Research output: Book/ReportBookResearchpeer-review

Original languageSpanish
Place of PublicationMadrid
PublisherLID Editorial
Number of pages262
ISBN (Print)9788483561898
Publication statusPublished - 2010

Cite this

Hatch, M. J., & Schultz, M. (2010). Esencia de marca. Madrid: LID Editorial.