Esencia de marca

Mary Jo Hatch, Majken Schultz

Research output: Book/ReportBookResearchpeer-review

Original languageSpanish
Place of PublicationMadrid
PublisherLID Editorial
Number of pages262
ISBN (Print)9788483561898
Publication statusPublished - 2010

Cite this

Hatch, M. J., & Schultz, M. (2010). Esencia de marca. Madrid: LID Editorial.
Hatch, Mary Jo ; Schultz, Majken. / Esencia de marca. Madrid : LID Editorial, 2010. 262 p.
@book{b35cde63f3d74f97a00ef6ce340cfd57,
title = "Esencia de marca",
author = "Hatch, {Mary Jo} and Majken Schultz",
note = "Spanish edition of {"}Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding{"} (2008). CBS Library do not have access to the material.",
year = "2010",
language = "Spansk",
isbn = "9788483561898",
publisher = "LID Editorial",
address = "Spanien",

}

Hatch, MJ & Schultz, M 2010, Esencia de marca. LID Editorial, Madrid.

Esencia de marca. / Hatch, Mary Jo; Schultz, Majken.

Madrid : LID Editorial, 2010. 262 p.

Research output: Book/ReportBookResearchpeer-review

TY - BOOK

T1 - Esencia de marca

AU - Hatch, Mary Jo

AU - Schultz, Majken

N1 - Spanish edition of "Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding" (2008). CBS Library do not have access to the material.

PY - 2010

Y1 - 2010

M3 - Bog

SN - 9788483561898

BT - Esencia de marca

PB - LID Editorial

CY - Madrid

ER -

Hatch MJ, Schultz M. Esencia de marca. Madrid: LID Editorial, 2010. 262 p.