Esencia de marca

Mary Jo Hatch, Majken Schultz

Research output: Book/ReportBook

Translated title of the contributionTaking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Original languageSpanish
Place of PublicationMadrid
PublisherLID Editorial
Number of pages262
ISBN (Print)9788483561898
Publication statusPublished - 2010

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