Ernest Dichter, Motivation Research and the "Century of the Consumer"

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Ernest Dichter and Motivation Research : New Perspectives on the Making of Post-War Consumer Culture
Editors	Stefan Schwarzkopf, Rainer Gries
Number of pages	35
Place of Publication	London
Publisher	Palgrave Macmillan
Publication date	2010
Pages	3-38
Chapter	1
ISBN (Print)	9780230293946
DOIs	https://doi.org/10.1057/9780230293946
Publication status	Published - 2010

Access to Document

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title = "Ernest Dichter, Motivation Research and the {"}Century of the Consumer{"}",

author = "Stefan Schwarzkopf",

year = "2010",

doi = "10.1057/9780230293946",

language = "English",

isbn = "9780230293946",

pages = "3--38",

editor = "Schwarzkopf, \{Stefan \} and Gries, \{Rainer \}",

booktitle = "Ernest Dichter and Motivation Research",

publisher = "Palgrave Macmillan",

address = "United Kingdom",

}

Ernest Dichter, Motivation Research and the "Century of the Consumer". / Schwarzkopf, Stefan.
Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture. ed. / Stefan Schwarzkopf; Rainer Gries. London: Palgrave Macmillan, 2010. p. 3-38.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review