Ernest Dichter, Motivation Research and the "Century of the Consumer"

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Original languageEnglish
Title of host publicationErnest Dichter and Motivation Research : New Perspectives on the Making of Post-War Consumer Culture
EditorsStefan Schwarzkopf, Rainer Gries
Number of pages35
Place of PublicationLondon
PublisherPalgrave Macmillan
Publication date2010
Pages3-38
Chapter1
ISBN (Print)9780230293946
DOIs
Publication statusPublished - 2010

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