Ernest Dichter, Motivation Research and the "Century of the Consumer"

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

LanguageEnglish
Title of host publicationErnest Dichter and Motivation Research : New Perspectives on the Making of Post-War Consumer Culture
EditorsStefan Schwarzkopf, Rainer Gries
Number of pages35
Place of PublicationLondon
PublisherPalgrave Macmillan
Date2010
Pages3-38
Chapter1
ISBN (Print)9780230293946
DOIs
StatePublished - 2010

Cite this

Schwarzkopf, S. (2010). Ernest Dichter, Motivation Research and the "Century of the Consumer". In S. Schwarzkopf, & R. Gries (Eds.), Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture (pp. 3-38). London: Palgrave Macmillan. DOI: 10.1057/9780230293946
Schwarzkopf, Stefan. / Ernest Dichter, Motivation Research and the "Century of the Consumer". Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture. editor / Stefan Schwarzkopf ; Rainer Gries. London : Palgrave Macmillan, 2010. pp. 3-38
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Schwarzkopf, S 2010, Ernest Dichter, Motivation Research and the "Century of the Consumer". in S Schwarzkopf & R Gries (eds), Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture. Palgrave Macmillan, London, pp. 3-38. DOI: 10.1057/9780230293946

Ernest Dichter, Motivation Research and the "Century of the Consumer". / Schwarzkopf, Stefan.

Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture. ed. / Stefan Schwarzkopf; Rainer Gries. London : Palgrave Macmillan, 2010. p. 3-38.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

TY - CHAP

T1 - Ernest Dichter, Motivation Research and the "Century of the Consumer"

AU - Schwarzkopf,Stefan

PY - 2010

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U2 - 10.1057/9780230293946

DO - 10.1057/9780230293946

M3 - Book chapter

SN - 9780230293946

SP - 3

EP - 38

BT - Ernest Dichter and Motivation Research

PB - Palgrave Macmillan

CY - London

ER -

Schwarzkopf S. Ernest Dichter, Motivation Research and the "Century of the Consumer". In Schwarzkopf S, Gries R, editors, Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture. London: Palgrave Macmillan. 2010. p. 3-38. Available from, DOI: 10.1057/9780230293946