Ernest Dichter Motivates the British: Motivation Research and Contested Professional Legitimacies in Britain

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    Original languageEnglish
    Title of host publicationErnest Dichter Motivation Research : New Perspectives in the Making of Post-War Consumer Culture
    Place of PublicationNew York
    PublisherPalgrave Macmillan
    Publication date2010
    ISBN (Print)9780230537996
    Publication statusPublished - 2010

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