Ernest Dichter Motivates the British: Motivation Research and Contested Professional Legitimacies in Britain

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Original languageEnglish
Title of host publicationErnest Dichter Motivation Research : New Perspectives in the Making of Post-War Consumer Culture
Place of PublicationNew York
PublisherPalgrave Macmillan
Publication date2010
Pages220-235
ISBN (Print)9780230537996
DOIs
Publication statusPublished - 2010

Cite this

Schwarzkopf, S. (2010). Ernest Dichter Motivates the British: Motivation Research and Contested Professional Legitimacies in Britain. In Ernest Dichter Motivation Research: New Perspectives in the Making of Post-War Consumer Culture (pp. 220-235). Palgrave Macmillan. https://doi.org/10.1057/9780230293946