Ernest Dichter Motivates the British: Motivation Research and Contested Professional Legitimacies in Britain

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

LanguageEnglish
Title of host publicationErnest Dichter Motivation Research : New Perspectives in the Making of Post-War Consumer Culture
Place of PublicationNew York
PublisherPalgrave Macmillan
Date2010
Pages220-235
ISBN (Print)9780230537996
DOIs
StatePublished - 2010

Cite this

Schwarzkopf, S. (2010). Ernest Dichter Motivates the British: Motivation Research and Contested Professional Legitimacies in Britain. In Ernest Dichter Motivation Research: New Perspectives in the Making of Post-War Consumer Culture (pp. 220-235). New York: Palgrave Macmillan. DOI: 10.1057/9780230293946
Schwarzkopf, Stefan. / Ernest Dichter Motivates the British : Motivation Research and Contested Professional Legitimacies in Britain. Ernest Dichter Motivation Research: New Perspectives in the Making of Post-War Consumer Culture. New York : Palgrave Macmillan, 2010. pp. 220-235
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Schwarzkopf, S 2010, Ernest Dichter Motivates the British: Motivation Research and Contested Professional Legitimacies in Britain. in Ernest Dichter Motivation Research: New Perspectives in the Making of Post-War Consumer Culture. Palgrave Macmillan, New York, pp. 220-235. DOI: 10.1057/9780230293946

Ernest Dichter Motivates the British : Motivation Research and Contested Professional Legitimacies in Britain. / Schwarzkopf, Stefan.

Ernest Dichter Motivation Research: New Perspectives in the Making of Post-War Consumer Culture. New York : Palgrave Macmillan, 2010. p. 220-235.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

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BT - Ernest Dichter Motivation Research

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Schwarzkopf S. Ernest Dichter Motivates the British: Motivation Research and Contested Professional Legitimacies in Britain. In Ernest Dichter Motivation Research: New Perspectives in the Making of Post-War Consumer Culture. New York: Palgrave Macmillan. 2010. p. 220-235. Available from, DOI: 10.1057/9780230293946