Ernest Dichter Motivates the British: Motivation Research and Contested Professional Legitimacies in Britain

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Ernest Dichter Motivation Research : New Perspectives in the Making of Post-War Consumer Culture
Place of Publication	New York
Publisher	Palgrave Macmillan
Publication date	2010
Pages	220-235
ISBN (Print)	9780230537996
DOIs	https://doi.org/10.1057/9780230293946
Publication status	Published - 2010

Access to Document

@inbook{d3b003103e344ad0966c7123dbd9a163,

title = "Ernest Dichter Motivates the British: Motivation Research and Contested Professional Legitimacies in Britain",

author = "Stefan Schwarzkopf",

year = "2010",

doi = "10.1057/9780230293946",

language = "English",

isbn = "9780230537996",

pages = "220--235",

booktitle = "Ernest Dichter Motivation Research",

publisher = "Palgrave Macmillan",

address = "United Kingdom",

}

Ernest Dichter Motivates the British: Motivation Research and Contested Professional Legitimacies in Britain. / Schwarzkopf, Stefan.
Ernest Dichter Motivation Research: New Perspectives in the Making of Post-War Consumer Culture. New York: Palgrave Macmillan, 2010. p. 220-235.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review