Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture

Stefan Schwarzkopf (Editor), Rainer Gries (Editor)

Research output: Book/ReportBook

Original languageEnglish
Place of PublicationNew York
PublisherPalgrave Macmillan
Number of pages293
ISBN (Print)9780230537996
ISBN (Electronic)9780230293946
DOIs
Publication statusPublished - 2010

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