Ernest Dichter and Motivation Research

New Perspectives on the Making of Post-War Consumer Culture

Stefan Schwarzkopf (Editor), Rainer Gries (Editor)

Research output: Book/ReportBookResearchpeer-review

Original languageEnglish
Place of PublicationNew York
PublisherPalgrave Macmillan
Number of pages293
ISBN (Print)9780230537996
ISBN (Electronic)9780230293946
DOIs
Publication statusPublished - 2010

Cite this

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title = "Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture",
editor = "Stefan Schwarzkopf and Rainer Gries",
year = "2010",
doi = "10.1057/9780230293946",
language = "English",
isbn = "9780230537996",
publisher = "Palgrave Macmillan",
address = "United Kingdom",

}

Ernest Dichter and Motivation Research : New Perspectives on the Making of Post-War Consumer Culture. / Schwarzkopf, Stefan (Editor); Gries, Rainer (Editor).

New York : Palgrave Macmillan, 2010. 293 p.

Research output: Book/ReportBookResearchpeer-review

TY - BOOK

T1 - Ernest Dichter and Motivation Research

T2 - New Perspectives on the Making of Post-War Consumer Culture

A2 - Schwarzkopf, Stefan

A2 - Gries, Rainer

PY - 2010

Y1 - 2010

U2 - 10.1057/9780230293946

DO - 10.1057/9780230293946

M3 - Book

SN - 9780230537996

BT - Ernest Dichter and Motivation Research

PB - Palgrave Macmillan

CY - New York

ER -