Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture

Stefan Schwarzkopf (Editor), Rainer Gries (Editor)

Research output: Book/Report › Book › Research › peer-review

Original language	English

Access to Document

@book{c728ee2452584b31bd9c9d691b26f60b,

title = "Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture",

editor = "Stefan Schwarzkopf and Rainer Gries",

year = "2010",

doi = "10.1057/9780230293946",

language = "English",

isbn = "9780230537996",

publisher = "Palgrave Macmillan",

address = "United Kingdom",

}